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Manager – Product and Brand Marketing

We are a leading provider of detectable warning surfaces as mandated by the Americans with Disabilities Act. We offer unmatched product selection, quality, delivery, and service and is the preferred supplier for architects and municipalities. In additions to the U.S., we are a rapidly growing in Canada and South America.
Our business is growing and we currently have an immediate opening for a Manager – Product and Brand Marketing in our Wilmington, MA headquarters. This position will report directly to the VP and General Manager of the company.

General Summary
To develop and drive the overall marketing and product strategy for our company LLC in conjunction with overall corporate direction.

Responsibilities

Develop overall marketing strategy which includes: corporate branding, brand recognition, product marketing, communications and market penetration

Develop short and long range strategic marketing and product plans which are aligned to our corporate strategic goals

Drive outstanding execution across the organization to deliver a marketing leading position for our products;

Create, develop and present annual corporate marketing budget

Generate a strong understanding of the customers, competitors and products, build product segmentation strategies and targets and positioning strategies and messages

Oversee, evaluate and work with company and outside suppliers to continue to develop the company website for functionality and positioning

Develop corporate material for tradeshows, customer tradeshows, external training, and other promotional venues

Work closely with all departments within the company to ensure plan execution, with the ultimate outcome of winning new customers and maintaining existing customer loyalty

Partner with the full range of marketing functions, as well as, the field sales operations to ensure product related offerings and messages are fully understood and leveraged, technical support and product intelligence is available for the sales team.

Fulfill the role of enabler for the organization by ensuring that the content, messages, tools and programs are available to provide the necessary information, training, collateral and insight to drive market segment and penetration

Conduct market analysis to determine market trends, competitive positioning, product analysis

Conduct customer feedback surveys and analysis

Develop marketing communication as required; flyers, new product introduction, promotional programs,catalog product descriptions etc


Skills and Attributes

The candidate must have a minimum of 5 years’ experience in a similar role, preferably in the building products industry

Self-starter

Strong technical aptitude

Proven and effective leadership skills

Willingness to work extended hours when required

Must be able to communicate effectively and build partnerships with all levels of personnel, suppliers and customers verbally and in writing

Strategic, open minded, creative and inwardly confident

Strong organizational and project management skills

Financial acumen and the ability to analyze financial data

Proven ability to implement marketing initiatives effectively

Superb knowledge of MS Word, Excel, MS Outlook, MS Access and PowerPoint

Exceptional research and analytical skills

Ability to travel internationally, when required


We are looking for a candidate with an entrepreneurial spirit and comparable management philosophy to the style that has made us successful. We closely manage high levels of daily activity, encourage everyone to work at their best and celebrate successes.
How to Apply:
We offer a competitive compensation and benefit package. If you are interested in this opportunity, please forward your resume via e-mail complete with a cover letter. We thank all applicants for their interest in our company however, only those who qualify will be contacted.

To apply for this position please visit http://www.usjobsandcareers.com/jobs/view/1578940278.html