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Channels of advertising services include television, radio, print, outdoor as well as direct mail, web advertising, podcasts and other alternative forms. Like tools in a toolbox, each advertising channel can be effective if used wisely. A great job title typically includes a general term, level of experience and any special requirements. The general term will optimize your job title to show up in a general search for jobs of the same nature. The level of experience will help you attract the most qualified applicants by outlining the amount of responsibility and prior knowledge required.