www.GetJob.US

USA Jobs Online

No Sign up Required to Post Jobs

Marketing Director
We are looking for a versatile marketing director to help build brand awareness and drive sales growth. Our ideal candidate is comfortable doing day-to-day marketing activities, long term strategy, and planning and executing customer events. If you are passionate, flexible, organized, and love working with people, we want to hear from you!

Ashby Lumber is a growing company and exciting place to work. This is an opportunity to put your skills to use and partner with our team to guide and continue this growth. You will create an annual marketing plan and budget, manage vendor relationships, as well as maintain our website, social media, branding and facilities signage, advertising, community outreach, promotional products, and customer events. You will never be bored in this role.

OBJECTIVES
Plan, budget, coordinate and execute the marketing of Ashby Lumber in order to promote the brand as creatively as possible and increase market share. Spend time in both stores and meet with Supervisors and General Managers on a regular basis to stay present with trends and the needs of both locations of Ashby Lumber.

DUTIES AND RESPONBSILITIES

Budgeting and Planning: Develop, review, finalize, obtain final approval, and execute the
annual marketing program and budget for both the Berkeley and Concord locations.

Reporting: Present marketing plans, budgets, and results to the Management team on a
monthly basis.

Scheduling: Prepare an annual calendar to include the schedule for promotions, holidays,
events, and BBQs.

Events: Work with General Managers, Inventory Managers, buyers and vendors to promote
and manage all events, including budgeting, day of coordination, execution, setup and
cleanup.

Graphic Design: Create and maintain the Ashby Lumber brand standard and design graphics
as needed using Photoshop, InDesign, Illustrator, and Word.

Website: Work with Ashby’s website developer to update the website on a regular basis. This
includes the homepage, individual pages, and the ecommerce portion of the website. Working
knowledge of WordPress is a plus.

Ecommerce: Work with the Sales Managers to set goals and drive business to the ecommerce
portion of the Ashby Lumber website.

SEO and SEM: Work with Hearst Media to increase search results and drive traffic to
addmotor.com.

Emails: Create, distribute, and track promotional emails. Working knowledge of Mailchimp
is a plus. Monitor feedback and set goals for improvement.

Ashby Insider: Manage the production of the Insider, a monthly internal newsletter for
Ashby Lumber employees. Gather information and distribute the middle of every month.

Customer Database: Manage the company database of customers, including both mailing
addresses and email addresses.