SEO Manager

If you are interested in making your Internet platform popular and ensuring that as many people as possible visit it, then content should play a major role in this. Creating unique and high-quality content will be honey for bee users, that is, a free increase in traffic. The main factor here is the ability to quickly find a resource on the Internet. Now we come to the issue of SEO (Search Engine Optimization, which means “search engine optimization process”).

Creating SEO-friendly content is not that difficult. Correctly selected keywords on a given topic, image formats and volumes of elements loaded on pages will allow you to cut out less relevant options and qualify for high rankings in search engines.

The importance of multimedia content in the context of search engine optimization

The most effective way to ensure an intense flow of traffic today is SEO optimization of multimedia sites. This involves not only writing texts with keywords, but also using thematic videos, audio, and images.

The role of images, video and audio in enriching the user experience

In order to understand how multimedia affects SEO promotion, it is necessary to analyze the behavioral characteristics of users. Approximately 88% of people, following a link to the site, will pay attention to the illustrations and start watching videos. This is due to the fact that such materials can provide basic information about the company, a visualized idea of ​​the product/service in one view. Visitors no longer need to conduct research or additional searches, which has a positive effect on their user experience. This is why multimedia content has become widely used in online stores, online learning, etc.

Optimizing images to improve SEO performance

Optimization of pictures and photographs is a positive factor for SEO content, as it improves such indicators as:

• Speed, since “heavyweights” will slow down the resource;


• Visualization, in which texts are perceived better if illustrated;


• Additional traffic, about 3% of visitors reach the site through image search.

Choosing the right formats and compressing images

So, image weight and loading speed are interconnected. In order for the latter not to lose positive indicators, it is recommended to compress illustrations, focusing on the formats and types of compression used (presence/absence of quality losses).

Before we start modifying files, let's consider popular formats:

• JPEG – allows for lossy and lossless compression, making it possible to ensure a balance between image quality and size.


• PNG produces heavy-duty, high-quality images, but was intended to be a lossless image format.


• BMP – retains excellent quality, but weighs a lot, suitable for infographics.


• GIF – most suitable for animated images, uses lossless compression.

"Once the format is determined, one of the compression types can be performed" - Kirill Kulagin the CEO of KeyRealSeo. Both professional software (for example, Photoshop) and online services, for example, Google, will help with this. You might consider installing a plugin that will do this automatically.

The main task of such optimization is to find the right balance between the minimum size and decent quality of the drawing or photograph.