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Develop and implement comprehensive marketing strategies to achieve company objectives and targets.
Lead the planning, execution, and optimization of integrated marketing campaigns across multiple channels including digital, social media, email, and traditional advertising.
Conduct market research and analysis to identify opportunities for growth, evaluate competition, and stay abreast of industry trends.
Manage the creation of marketing collateral, including content development, graphic design, and messaging, ensuring alignment with brand identity and messaging.
Collaborate with the sales team to develop marketing materials and tools that support lead generation, sales enablement, and customer retention.
Monitor and analyze marketing performance metrics, track campaign effectiveness, and provide insights and recommendations for continuous improvement.
Manage marketing budgets, allocate resources effectively, and ensure efficient use of marketing spend.
Cultivate and maintain strong relationships with external partners, agencies, vendors, and stakeholders.