What is email marketing

Email marketing is a systematic promotion of a company's products or services using electronic mailings, a basic tool of Internet marketing. Considering the history of the Internet itself, the tool is, one might say, ancient - but classic, proven and precisely working.

And this tool is universal how advise socleads. Mailing lists are used by trading companies, and service businesses, and the B2B sector, and web services like Yandex Business, as well as state and municipal structures. It is hard to imagine what kind of business it would not suit - except perhaps a funeral service bureau.

How Email Marketing Works

First of all: a mailing is not spam. These are letters that a person receives only after subscribing to them himself. Everything else is from the evil one, and has nothing to do with email marketing.

And this one has:

A person went to the blog of a marketing agency, for example, found by the query “SEO website promotion”. He read articles that were interesting to him and saw the form “Subscribe to the newsletter”. If he liked the materials, he subscribes, indicates his name and email address, and the agency starts sending letters to his email from time to time.

A person is congratulated on holidays - this is nice, introduced to new articles in the blog - this is useful, and told about new services and cases of the agency. And all this together is already a story about warming up a person and transferring him from the category of site visitors to the category of clients.

Such a dialogue between business and client can last for months and even years. And it often bears fruit: increased recognition, increased loyalty, and increased sales.

Goals and objectives of email marketing

The goals of working with mailings are the same as using any other marketing tools - to get new buyers of goods or services, retain existing ones, wake up sleeping ones, and ultimately increase sales volumes. also you can use youtube emailscraper https://socleads.com/youtube-email-scraper/ 

Here are the tasks that work with mailings solves in the process of moving towards goals:

• Lead the user through the sales funnel. After subscribing, they try to interest the person, build trust in the company, and lead them to a purchase.


• Show the company's expertise. The mailing list includes useful and educational letters, just the kind that help show the business as a pro in its niche. Help in studying the product is especially important in the B2B sector, as well as when selling complex services, such as IT. In this case, the company, as an expert, removes the recipient's questions, explains technical issues to him and prepares him for the purchase.


• Increase the percentage of repeat sales. Working with existing clients is always cheaper than attracting new ones. Email marketing helps sell more to those who already know the company. The mailing can expand successful customer experience, show the maximum of the company's capabilities that may be important to a person.


• Build long-term relationships. A newsletter letter is an address to a person directly, often by name, sometimes with individual offers. This is a good option for maintaining long-term trusting communication.


• Distribute content and attract traffic to the site. Mailing to the company's existing database is one of the most common tools for promoting useful articles from a blog. Emails with product reviews, new products, and descriptions of promotions also work to attract traffic.

• Find subscribers in other channels. Knowing the email address, you can find people in social networks and thus increase the number of possible communication channels.


• Automate routine work. Using mailing services allows you to automatically, without human intervention, send letters about accepted orders, delivery times, changes in the order status. Or just letters confirming registration on the site. Doing all this manually for a more or less large business is long, expensive and completely impractical.