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1. Understanding Business Insider’s Audience and Tone
A primary step in crafting an Business Insider Press Release impactful op-ed or press release for Business Insider is understanding its audience and editorial tone:
• Audience: Business Insider readers include entrepreneurs, investors, executives, and general readers interested in finance, tech, lifestyle, and more.
• Tone: Business Insider prefers a conversational yet authoritative tone. It’s crucial to communicate complex ideas clearly without overwhelming readers.
IMCWIRE Tip:
When planning your piece, always ask: “What does my target reader need to know? How can my perspective add value?” Keep sentences concise and information-packed to engage readers from the start.
2. Define Your Key Message and Goal
A compelling op-ed or press release centers around a single, clear message. Before drafting, consider your objective:
• Op-Ed: The goal here is to express an opinion on a current industry issue, backed by data, experiences, and analysis.
• Press Release: In this format, you’re announcing news or developments within your organization, such as a product launch, partnership, or milestone.
By defining your message, you create a piece with a clear purpose and direction. IMCWIRE suggests starting with a headline and a one-sentence summary of your message.
Example Headline and Summary:
• Headline: “How AI is Shaping the Future of Marketing: A Perspective from [Your Company]”
• Summary: “Exploring how artificial intelligence is transforming marketing strategies and how businesses can leverage AI for growth.”
3. Craft an Engaging Headline and Introduction
The headline and introduction are crucial to catching readers’ attention. IMCWIRE recommends keeping headlines short, impactful, and specific, while introductions should provide a quick overview of the main point.
Writing an Op-Ed Headline:
The best headlines for a Business Insider op-ed should:
• Be Specific: Avoid vague statements. Instead, directly state what your op-ed discusses.
• Highlight Value: Give a reason why your opinion matters, focusing on its relevance to the reader.
Example Headline Ideas:
• “Why Businesses Must Embrace Remote Work Permanently”
• “Navigating Economic Uncertainty: Essential Tips for Small Businesses”
Crafting an Introduction:
The first few sentences should give readers an immediate understanding of your argument and why it’s important. For example:
• “In today’s rapidly evolving economy, adaptability has become more crucial than ever. Yet, many businesses overlook one of the most effective Business Insider Op-ed Submission strategies—remote work. Here’s why it’s time for companies to make the switch permanent.”
4. Build a Strong Argument with Evidence
To build credibility in an op-ed, always support your opinions with data, research, or examples from real-life experiences. IMCWIRE advises structuring the body of your article in sections, each expanding on a unique aspect of your argument.


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