Join Square as the Marketing Strategy Lead and shape the future of commerce for millions of businesses worldwide. In this pivotal role, you will craft innovative strategies that propel our market leadership, directly impacting revenue growth, customer engagement, and brand expansion in a dynamic fintech landscape. Your vision will empower sellers from street vendors to global enterprises, leveraging Square's cutting-edge ecosystem to redefine payments and business tools. As the Marketing Strategy Lead, your day-to-day involves spearheading the development of comprehensive marketing plans aligned with business objectives. You will analyze market trends, customer data, and competitive landscapes to identify growth opportunities, conducting weekly deep dives into performance metrics like customer acquisition cost (CAC), lifetime value (LTV), and ROI. Daily tasks include collaborating with product, sales, and analytics teams to refine go-to-market strategies, overseeing A/B testing for campaigns, and delivering monthly reports on key performance indicators (KPIs) to executive leadership. Expect to lead cross-functional projects, such as launching new product campaigns or entering emerging markets, while mentoring junior strategists and managing budgets exceeding $1M. Weekly stakeholder meetings ensure alignment, with quarterly strategy pivots based on real-time data insights. To succeed, you need a Bachelor's degree in Marketing, Business, or a related field, plus an MBA preferred, and at least 8-10 years of progressive experience in marketing strategy within fintech or SaaS industries. Proficiency in tools like Google Analytics, Tableau, Salesforce Marketing Cloud, and SQL for data analysis is essential, alongside deep knowledge of digital marketing channels including SEO, PPC, email automation, and social media platforms. Certifications such as Google Analytics or HubSpot Strategy are highly valued, with proven track record in scaling campaigns for high-growth companies. Beyond technical expertise, you bring exceptional strategic thinking, strong analytical skills, and the ability to distill complex data into actionable insights. Outstanding communication and presentation abilities are crucial for influencing C-suite executives and cross-functional teams, paired with leadership competencies to inspire and guide marketing initiatives. Adaptability in fast-paced environments and a customer-centric mindset will set you apart in Square's innovative culture. Square, founded to level the playing field for small businesses, empowers entrepreneurs with seamless payment solutions, POS systems, and financial tools. Our mission is to maximize opportunity for all, fostering a collaborative, inclusive culture where diverse teams thrive in a hybrid work model blending creativity and execution. What sets us apart is our builder mentality, data-driven decision-making, and commitment to innovation in a vibrant, supportive environment. We offer competitive compensation with salary not specified, complemented by comprehensive benefits including health, dental, and vision insurance, 401(k) matching, and life/disability coverage. Enjoy generous PTO, flexible hybrid schedules, wellness stipends, parental leave, and unique perks like commuter benefits and learning reimbursements. Equity grants, performance bonuses, and stock options align your success with our growth, ensuring long-term rewards. Advance your career through leadership tracks into VP roles, ongoing training via Square University, and mentorship programs. Apply now by submitting your resume and portfolio through our careers portal to join our transformative journey.