Lead the charge in consumer brand marketing at Instagram, a powerhouse in social media connecting billions worldwide. This pivotal role shapes how our platform engages users through compelling narratives and campaigns, directly impacting user growth, retention, and brand loyalty. You'll spearhead strategies that amplify Instagram's voice in a competitive digital landscape, driving measurable business outcomes and fostering deeper community connections. As the Consumer Brand Marketing Lead, your days will blend creativity with data-driven execution. You'll develop and execute comprehensive marketing campaigns across digital channels, focusing on Instagram's consumer-facing initiatives to boost brand awareness and user acquisition. Weekly, collaborate with product, design, and content teams to ideate and refine campaign concepts, analyzing performance metrics like engagement rates, reach, and conversion funnels. Monthly, you'll prepare executive reports on campaign ROI, A/B test creative assets, and optimize strategies using tools like Google Analytics and Instagram Insights. Expect to manage cross-functional projects, such as global launch events or influencer partnerships, while mentoring junior marketers on best practices. Key deliverables include seasonal content calendars, performance dashboards, and innovative pilots testing emerging trends like AR filters or short-form video series, all aimed at exceeding KPIs for user growth and brand sentiment. Success demands a bachelor's degree in marketing, communications, or business, plus 7-10 years in brand marketing, ideally within tech or social media. Proficiency in marketing automation tools like HubSpot, Adobe Creative Suite, and analytics platforms such as Tableau is essential. Deep knowledge of consumer behavior on social platforms, SEO/SEM strategies, and A/B testing methodologies sets top candidates apart. Prior experience leading consumer campaigns at scale, with a track record of hitting metrics like 20%+ engagement uplift, is required. Certifications in Google Analytics or digital marketing from platforms like Meta Blueprint are highly valued. You'll thrive with exceptional strategic thinking, creative storytelling, and cross-team collaboration skills. Strong communication ensures your ideas resonate from brainstorming sessions to C-suite presentations. Adaptability to fast-paced environments and a data-centric mindset for optimizing campaigns are crucial. Industry savvy in social media trends, influencer ecosystems, and multicultural marketing adds an edge, enabling you to craft inclusive, resonant content. Instagram, part of Meta, champions bold innovation and human connection through visual storytelling. Our New York team operates in a dynamic, collaborative environment blending cutting-edge tech with creative freedom. We foster a culture of openness, diversity, and work-life balance, with flexible hours and regular team-building events that spark inspiration. Compensation is competitive, though specifics are not disclosed; expect comprehensive benefits including health, dental, vision insurance, 401(k) matching, and generous PTO. Perks feature stock options, wellness stipends, parental leave, and learning budgets for conferences. Flexible hybrid work supports productivity and personal life. Advance your career through mentorship programs, leadership tracks, and global projects at Instagram. Invest in growth via workshops and tuition reimbursement. Ready to apply? Submit your resume and portfolio via our careers page to join the team shaping social media's future.