At the John F. Kennedy Center for the Performing Arts, the Social Media Director holds a pivotal role in bridging our storied stages with digital audiences worldwide. Nestled along the Potomac in Washington, DC, this position anchors a dynamic digital team within our Marketing and Communications division, reporting directly to the Vice President of Digital Strategy. What sets this opportunity apart is the chance to fuse artistic excellence with cutting-edge online tactics, promoting everything from Broadway premieres to intimate chamber music series amid the Center's role as America's living memorial to President Kennedy. Day-to-day, this role demands crafting bespoke content calendars that sync with our season's rhythm, from National Symphony Orchestra debuts to Kennedy Center Honors galas. You'll spearhead campaigns spotlighting virtuosos like Yo-Yo Ma or rising stars in contemporary dance, utilizing platform algorithms to maximize reach. Expect to analyze performance metrics via Google Analytics and native insights, refining strategies that boost ticket sales by 20% or more. Collaboration thrives here: partnering with the production team to capture behind-the-scenes footage, aligning with public relations on crisis narratives, and brainstorming with graphic designers for visually arresting reels. Special projects include launching TikTok challenges tied to ballet residencies or Instagram Lives with jazz legends, all while mentoring two social media coordinators to elevate our multichannel presence. The ideal candidate brings a bachelor's degree in communications, marketing, or a related field, coupled with at least eight years of progressive experience in social media management, preferably within cultural institutions or entertainment sectors. Proficiency in tools like Hootsuite, Sprout Social, and Adobe Creative Suite is essential, alongside a track record of growing follower bases organically. Familiarity with DC's media landscape and nonprofit fundraising dynamics proves advantageous; Google Analytics certification or equivalent digital marketing credentials will distinguish applicants. Success hinges on a blend of analytical prowess and creative flair, including mastery of SEO-optimized captioning and multimedia editing in Premiere Pro. Exceptional written and verbal communication ensures resonant storytelling, while adaptability navigates fast-paced event cycles. Leadership shines in guiding cross-functional teams, fostering innovation amid tight deadlines, and wielding data-driven decision-making to outpace competitors in audience loyalty. The Kennedy Center pulses with a culture of passion and precision, where performers and staff alike share a commitment to artistic innovation. Teams collaborate in vibrant, open-plan offices overlooking the river, blending formal strategy sessions with casual creative huddles. Uniquely, employees gain complimentary access to performances and professional development through partnerships with GWU's arts programs, paving paths for advancement into executive digital roles. Compensation reflects the role's impact, with a base salary ranging from $120,000 to $150,000, commensurate with experience. Comprehensive benefits encompass medical, dental, and vision coverage through Aetna, plus a robust 403(b) match up to 6%. Generous PTO includes 25 days annually, flexible scheduling for work-life harmony, and perks like subsidized Metro passes, on-site fitness classes, and performance ticket allotments for family.