Join Pressed Juicery as the Senior Director of Marketing, a leadership role critical to propelling our mission of delivering fresh, cold-pressed juices and plant-based wellness products to health-conscious consumers nationwide. In this position, you will spearhead transformative marketing initiatives that amplify brand visibility, foster customer engagement, and drive sustainable business growth. Your strategic vision will directly influence our market positioning, revenue streams, and expansion into new wellness categories, making a lasting impact on a company dedicated to nourishing healthier lives. As Senior Director, your day-to-day involves developing and executing comprehensive marketing strategies aligned with business objectives, including multi-channel campaigns across digital, social media, email, and traditional advertising. You will oversee the creation of compelling content that resonates with our audience, manage influencer partnerships, and optimize SEO/SEM efforts to boost online traffic and conversions. Weekly tasks include analyzing performance metrics like ROI, customer acquisition costs, and engagement rates using tools such as Google Analytics and CRM platforms, then adjusting tactics accordingly. Monthly, you will lead cross-functional projects with sales, product development, and operations teams to launch new product lines, collaborating closely with C-suite executives on budget allocation exceeding $5M annually. Leadership duties encompass directing a team of 10-15 marketing professionals, conducting performance reviews, and mentoring junior staff on best practices. Key deliverables include quarterly campaign reports, annual marketing plans, and A/B testing results to refine targeting for demographics aged 25-45 interested in clean eating and fitness. Candidates must possess a Bachelor's degree in Marketing, Business Administration, or a related field, with an MBA strongly preferred, alongside 12+ years of progressive marketing experience in consumer packaged goods (CPG), preferably in food, beverage, or health/wellness industries. Proven track record leading high-performing teams in fast-paced environments is essential, with deep expertise in digital marketing platforms like Google Ads, Meta Business Suite, HubSpot, and Klaviyo for email automation. Familiarity with e-commerce tools such as Shopify and data analytics software is required, complemented by knowledge of regulatory standards for food labeling and health claims. Professional certifications like Google Analytics or Digital Marketing Professional from platforms such as Google or HubSpot are highly desirable. Success demands exceptional strategic thinking and creative problem-solving, paired with strong leadership to inspire teams toward ambitious goals. Excellent communication skills are vital for presenting insights to stakeholders and negotiating with vendors. Proficiency in marketing automation tools, content management systems, and emerging trends like AI-driven personalization and sustainable branding sets top candidates apart. Adaptability in a dynamic retail landscape, coupled with a passion for wellness, ensures cultural fit and innovative contributions. Pressed Juicery, founded in 2010, is a trailblazing leader in cold-pressed juices and superfood products, with over 100 retail locations and a thriving e-commerce presence. Our mission centers on making plant-powered nutrition accessible, guided by values of purity, innovation, and community wellness. The marketing team operates in a collaborative, energetic environment in Culver City, fostering creativity through open workspaces, regular team-building events, and a commitment to work-life balance in the vibrant LA wellness scene. We offer competitive compensation with salary not specified, commensurate with experience, plus performance-based bonuses and equity opportunities. Comprehensive benefits include medical, dental, and vision insurance, 401(k) matching, generous PTO starting at 20 days, and wellness stipends for gym memberships or juice subscriptions. Additional perks feature flexible hybrid scheduling, professional development budgets, and employee discounts on products, supporting your health and career journey. Advance your career through mentorship programs, leadership training, and paths to VP-level roles as we scale nationally. Embrace continuous learning via conferences and online courses. To apply, submit your resume and cover letter via our careers page, highlighting your marketing achievements in CPG.