Pressed Juicery, a trailblazer in cold-pressed juices and wellness products, seeks a Senior Director of Marketing to spearhead growth from its Culver City headquarters. This pivotal role shapes the brand's narrative in a competitive health beverage market, leveraging innovative campaigns to elevate market share and customer devotion. Oversee the full marketing spectrum, from digital activations to in-store experiences. Develop targeted campaigns that amplify product launches, like seasonal immunity boosters, using data-driven insights from consumer analytics. Collaborate with sales to optimize omnichannel strategies, boosting e-commerce conversions and franchise partnerships. Direct a team in executing influencer collaborations with LA fitness icons and analyzing ROI on social media spends across TikTok and Instagram. Champion sustainability messaging tied to eco-friendly packaging initiatives. Bring 12+ years in CPG marketing, with 7+ in leadership, ideally in food or beverage. Bachelor's in marketing or business; MBA preferred. Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite essential. Proven track record scaling DTC brands in urban markets. Excel in strategic foresight, cross-functional leadership, and creative problem-solving. Mastery of SEO/SEM, content syndication, and A/B testing required; agile mindset thrives here. Dynamic culture fuels innovation amid LA's vibrant wellness scene; collaborative office environment. Market-rate compensation with comprehensive health coverage, unlimited PTO, and wellness stipends.