Pressed Juicery, pioneer of cold-pressed juices and plant-based wellness products, seeks a Vice President of Marketing to elevate our national presence from Culver City, CA. This executive role shapes the brand's voice amid rising demand for nutritious, convenient beverages, directly impacting revenue through targeted strategies. Oversee development of omnichannel campaigns promoting seasonal juice drops and retail expansions, analyzing consumer data to refine targeting on platforms like Instagram and TikTok. Direct a team in crafting content that highlights our nutrient-dense elixirs, from storytelling around sourcing organic produce to launching limited-edition cleanses. Collaborate with sales to optimize in-store activations at juice bars and partner retailers, while monitoring KPIs like customer acquisition cost and lifetime value to pivot tactics swiftly. Drive partnerships with influencers in LA's fitness scene to amplify reach. Candidates need 12+ years in CPG marketing, with 7+ in leadership roles at beverage or health brands. Bachelor's in marketing or business required; MBA preferred. Proficiency in Google Analytics, HubSpot, and Adobe Creative Suite essential, alongside experience scaling DTC channels. Excel in data-driven decision-making, creative ideation, and cross-functional leadership. Strong knack for trend forecasting in wellness marketing proves invaluable. Thrive in our dynamic, health-obsessed culture emphasizing innovation and work-life balance within a collaborative Culver City office. Enjoy competitive compensation, comprehensive health coverage, generous PTO, and wellness perks tailored to active lifestyles.