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Assistant, Marketing (Hip Hop, R&B, Global)
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Assistant, Marketing (Hip Hop, R&B, Global)
Warner Music Group•New York, NY
yesterday
Hybrid
Company
Warner Music Group
Location
New York, NY
Work Schedule
full time
Work Location
hybrid
Warner Music Group•New York, NY
yesterday
Hybrid
Company
Warner Music Group
Location
New York, NY
Work Schedule
full time
Work Location
hybrid
Job Description
Warner Music Group's Marketing Assistant role supports global Hip Hop and R&B campaigns in a dynamic New York environment. Drive artist promotion, digital strategies, and cross-team collaborations to amplify chart-topping success.
Full Description
Join Warner Music Group as a Marketing Assistant focused on Hip Hop and R&B genres with a global reach. This role is pivotal in fueling the promotion of groundbreaking artists and albums, directly contributing to the company's dominance in the music industry by crafting strategies that resonate worldwide and boost streaming numbers, sales, and fan engagement. You'll play a key part in a vibrant team that shapes the future of urban music culture.
In your daily work, you'll assist in developing and executing marketing campaigns for Hip Hop and R&B artists, including creating social media content calendars, drafting press releases, and coordinating promotional events. Weekly tasks involve analyzing campaign performance metrics using tools like Google Analytics and Spotify for Artists to optimize reach and engagement. Monthly, you'll contribute to pitch decks for label partners, collaborate with A&R, digital, and sales teams on artist rollouts, and track deliverables such as playlist placements and video views. Expect to manage influencer partnerships, support tour promotions, and report on KPIs like streams and follower growth. You'll also handle administrative duties like scheduling meetings and maintaining campaign trackers, ensuring seamless cross-departmental workflows in a fast-paced setting.
Candidates need a bachelor's degree in Marketing, Communications, Music Business, or a related field, with 1-2 years of experience in music marketing or entertainment promotions. Familiarity with Hip Hop and R&B genres is essential, along with proficiency in digital platforms like Instagram, TikTok, and YouTube. Knowledge of music industry tools such as Chartmetric, SoundCloud, or Nielsen Music Connect is highly valued. Strong understanding of global music trends and streaming ecosystems is required; no specific certifications are mandatory, but experience with CRM systems like Salesforce is a plus.
You'll bring a mix of technical skills including proficiency in Adobe Creative Suite for content creation, data analysis with Excel and Tableau, and social media management tools like Hootsuite. Soft skills such as excellent written and verbal communication, creativity in campaign ideation, adaptability to tight deadlines, and teamwork in collaborative environments are crucial. Passion for Hip Hop and R&B, cultural awareness for global markets, and a proactive problem-solving mindset will set you apart in this innovative role.
Warner Music Group is a global leader in recorded music, home to iconic labels and artists shaping the industry. Our mission is to champion creativity and connect music with fans worldwide. The New York team thrives in a collaborative, inclusive culture that values diversity, innovation, and work-life balance, with modern offices fostering creativity amid the city's energy.
We offer competitive compensation, though salary details are not specified at this stage. Comprehensive benefits include health, dental, and vision insurance, 401(k) matching, generous PTO, and parental leave. Additional perks feature employee discounts on music merchandise, flexible hybrid work options, wellness programs, and performance-based bonuses, ensuring you feel valued while advancing your career.
Growth at WMG includes clear paths to senior marketing roles, mentorship programs, and access to industry conferences. Professional development covers training in emerging tech like AI-driven analytics. To apply, submit your resume and cover letter highlighting your passion for Hip Hop and R&B via our careers portal.
Key Skills
Music MarketingSocial Media StrategyCampaign AnalysisArtist PromotionDigital Content Creation
