At Little Caesars Pizza, the Social Media Specialist position anchors our digital storytelling efforts, fueling customer excitement and loyalty across platforms. Based in the heart of Detroit, this role sits within a collaborative marketing pod of eight creatives and analysts, distinct for its focus on real-time fan interactions tied to our iconic neighborhood roots and rapid-delivery innovations. The specialist dives into crafting narratives that blend Detroit grit with nationwide pizza fervor, ensuring every post resonates with franchise partners and everyday fans alike. Daily operations revolve around scouting trending pizza challenges on TikTok and Instagram to launch branded twists, such as #PizzaHackDetroit series featuring local toppings. The role demands producing 15-20 weekly posts, from eye-popping Reels of bubbling cheese pulls to Twitter threads debating supreme vs. classic, all optimized for peak engagement times. Expect to analyze performance dashboards in Hootsuite, tweaking strategies based on metrics like 20% uplift in app downloads from targeted Stories. Collaboration pulses through weekly huddles with the menu development crew to spotlight limited-time offerings, plus syncing with PR for crisis-response posts during supply hiccups. Larger projects include orchestrating month-long campaigns, like tying into March Madness with bracket-style pizza polls, coordinating with external influencers for authentic shoutouts, and monitoring sentiment via Brandwatch to pivot narratives swiftly. Candidates bring a bachelor's degree in marketing, communications, or a related field, coupled with 3-5 years steering social channels for consumer brands, ideally in foodservice. Proficiency in Adobe Creative Suite for custom graphics, alongside deep knowledge of Meta Business Suite and TikTok Ads Manager, sets the foundation. Familiarity with SEO-infused captioning and UTM tracking for cross-platform attribution proves essential, as does hands-on experience growing audiences past 100K followers organically. Bonus points for Google Analytics certification or past work amplifying QSR promotions. Technical prowess extends to video editing in CapCut for snappy user-generated content reposts and A/B testing headlines in Buffer. Beyond tools, the ideal profile radiates creative flair in meme curation, sharp analytical instincts for dissecting engagement dips, and persuasive storytelling that converts scrolls into orders. Adeptness at juggling multiple deadlines fosters resilience in our high-velocity setting, while a keen eye for cultural nuances ensures posts vibe with diverse audiences from urban millennials to family gatherings. Little Caesars thrives on a scrappy, pizza-fueled culture where Friday slice sessions spark big ideas amid our bustling Detroit loft office overlooking the river. Teams blend franchise veterans with fresh digital natives, fostering mentorship through shadow shifts at local stores for authentic insights. Professional trajectories accelerate via internal hackathons and cross-training into emerging platforms, positioning high performers for senior strategist roles amid our expansion push. The package delivers competitive base pay calibrated to experience, paired with performance bonuses linked to engagement benchmarks and sales lifts. Comprehensive health coverage includes dental and vision, with a robust 401(k) match vesting after one year. Generous PTO stacks 20 days annually alongside flexible Fridays post-lunch, plus perks like complimentary pizza credits, tuition reimbursement for digital marketing courses, and gym discounts at Detroit Athletic Club.