Join Netflix as the Manager of Marketing Operations, focusing on Top of Funnel and Brand Partnerships. This pivotal role shapes how we attract new audiences and forge strategic alliances that amplify our global brand. You'll lead initiatives that directly influence user acquisition, brand perception, and long-term growth in a dynamic entertainment landscape. Your work will impact millions by innovating how Netflix connects with potential viewers through cutting-edge top-of-funnel tactics and high-profile partnerships. In this role, you'll oversee the end-to-end operations of top-of-funnel marketing campaigns, from strategy development to execution and analysis. Daily tasks include monitoring campaign performance across digital channels like social media, search, and display ads, optimizing for key metrics such as cost per acquisition (CPA), click-through rates (CTR), and conversion funnels. Weekly, you'll collaborate with creative teams to refine ad creatives and A/B test messaging for maximum engagement. Monthly, you'll prepare executive reports on funnel efficiency and partnership ROI, presenting insights to senior leadership. You'll spearhead brand partnership negotiations, identifying and securing collaborations with influencers, media outlets, and complementary brands to expand Netflix's reach. This involves managing partnership contracts, tracking joint campaign deliverables, and measuring uplift in brand awareness through surveys and attribution models. Expect to lead cross-functional teams, including data analysts, content creators, and external agencies, ensuring seamless integration of operations. You'll also develop scalable processes for funnel optimization, using tools like Google Analytics and CRM platforms to drive data-informed decisions that boost subscriber growth. Success requires a bachelor's degree in Marketing, Business, Communications, or a related field, plus 7-10 years of experience in marketing operations, preferably in digital media or entertainment. Proven track record managing top-of-funnel strategies and brand partnerships is essential, with deep knowledge of performance marketing platforms such as Google Ads, Facebook Ads Manager, and Marketo. Experience with analytics tools like Amplitude, Mixpanel, or Tableau for funnel analysis, and SQL for data querying, is mandatory. Familiarity with entertainment industry trends and ad tech ecosystems will set you apart. You excel with technical proficiency in marketing automation tools, A/B testing frameworks, and attribution modeling. Strong analytical mindset paired with excellent communication skills enables you to translate data into actionable strategies and influence stakeholders. Leadership abilities shine in managing teams and external partners, while adaptability thrives in Netflix's fast-paced environment. Creative problem-solving and a passion for storytelling through data-driven marketing are key competencies. Netflix is the world's leading streaming entertainment service, with over 260 million paid memberships in 190 countries, delivering captivating stories that spark joy, curiosity, and conversation. Our mission is to entertain the world, fueled by a culture of freedom, responsibility, and innovation. The marketing team operates in collaborative pods, blending data science, creativity, and operations in a hybrid work model that values inclusivity and bold ideas. What sets us apart is our emphasis on unleashing potential, where every voice contributes to groundbreaking entertainment experiences. We offer competitive compensation, though salary details are not specified, commensurate with experience. Comprehensive benefits include health, dental, and vision insurance, 401(k) matching, and generous paid time off. Enjoy perks like flexible hybrid scheduling, wellness stipends, learning budgets for professional growth, and stock options. Family-friendly policies, such as parental leave and fertility assistance, support work-life balance in a rewarding environment. Advance your career through leadership tracks into senior marketing roles or cross-functional opportunities in product and content. Access world-class training, mentorship, and global projects to build expertise. Apply via Netflix's careers portal by submitting your resume and cover letter, highlighting relevant experience. Join us to shape the future of entertainment.