JUSTIN Vineyards & Winery, renowned for its estate-grown Bordeaux-style blends from Paso Robles, seeks a Brand Manager based in Los Angeles to spearhead West Coast market expansion. This pivotal role fuses creative storytelling with strategic sales execution to position JUSTIN as the premier luxury wine brand in California's urban landscape. Day-to-day involves orchestrating multi-channel campaigns that highlight JUSTIN's Isosceles flagship and innovative Senior Vine blends. Develop tailored activation strategies for LA's high-end restaurants and boutique retailers, negotiating placements and exclusive pours. Collaborate with the national team on POS materials infused with Central Coast terroir narratives, while tracking performance via Nielsen data and IRI metrics. Spearhead quarterly influencer partnerships with sommeliers and lifestyle tastemakers, host immersive vineyard-to-glass events at key venues like The Grove and Santa Monica Pier wine walks, and analyze consumer trends from LA Wine Fest feedback to refine positioning against competitors like Opus One. Success demands a bachelor's in marketing, business, or enology, coupled with 5+ years in premium beverage branding, ideally wines or spirits. Proficiency in CRM platforms like VinConnect, Adobe Creative Suite for asset creation, and advanced Excel for ROI forecasting is essential. WSET Level 2 or equivalent wine certification preferred; deep LA hospitality network a strong plus. Core competencies include sharp analytical acumen for market dissection, persuasive storytelling to captivate trade audiences, and agile project management amid tight deadlines. Exceptional relationship-building skills seal partnerships with on-premise influencers. Thrive in our passionate, wine-centric culture where innovation meets tradition, working from a vibrant LA office with flexible hybrid options amid Hollywood's buzz. Enjoy competitive compensation, comprehensive health coverage, generous PTO, and exclusive winery perks including staff allocations and travel to Paso Robles harvests.