Join Ralph Lauren as a Brand Marketing Associate focused on Men’s Polo and Childrenswear for North America, a pivotal role in elevating our iconic brands to new heights. This position offers the chance to contribute to the company’s legacy of timeless style and innovation, directly impacting consumer engagement and sales growth across key product lines. You’ll play a vital part in crafting marketing narratives that resonate with diverse audiences, helping solidify Ralph Lauren’s position as a leader in luxury lifestyle branding. In this dynamic role, you will develop and execute targeted marketing campaigns for Men’s Polo and Childrenswear, collaborating closely with creative, sales, and product teams to align strategies with business objectives. Daily tasks include brainstorming campaign ideas, analyzing consumer trends via tools like Google Analytics and social media insights, and creating content calendars for digital platforms. Weekly, you’ll coordinate with influencers and partners to amplify brand reach, track performance metrics such as engagement rates and conversion funnels, and prepare reports for senior leadership. Monthly responsibilities encompass market research on competitors, planning seasonal activations like pop-up events or email nurtures, and optimizing omnichannel experiences to boost ROI by at least 15%. You’ll also support cross-functional projects, such as product launches, ensuring seamless integration of marketing efforts with retail and e-commerce teams, while mentoring junior staff on best practices. Candidates must hold a Bachelor’s degree in Marketing, Communications, Fashion Business, or a related field, with 2-4 years of hands-on experience in brand marketing, preferably within apparel or luxury retail. Proficiency in digital marketing tools like Adobe Creative Suite, HubSpot, and Salesforce is essential, alongside strong data analysis skills using Excel and Tableau. Familiarity with the North American fashion market, including Polo Ralph Lauren’s heritage and childrenswear trends, is required. Prior work with multicultural consumer segments and e-commerce platforms will set you apart, though no specific certifications are mandated beyond standard digital marketing credentials. Success demands exceptional communication skills to pitch ideas and present to stakeholders, paired with creative problem-solving for campaign innovation. You’ll thrive with a keen eye for detail in content creation, robust project management to juggle multiple deadlines, and adaptability in a fast-paced environment. Passion for fashion storytelling, analytical mindset for metrics-driven decisions, and collaborative spirit to foster team synergy are key competencies that align with Ralph Lauren’s emphasis on excellence and creativity. Ralph Lauren, founded in 1967, embodies authentic style and superior craftsmanship, with a mission to inspire the dream of a better life through fashion. Our New York headquarters buzzes with a collaborative team of marketers, designers, and strategists in a modern, open-plan office that encourages innovation. The culture celebrates diversity, work-life balance, and bold ideas, making it a unique place where tradition meets forward-thinking luxury. We offer competitive compensation, though salary details are not specified, commensurate with experience. Comprehensive benefits include medical, dental, and vision insurance, 401(k) matching, generous PTO starting at 20 days, and employee discounts up to 50% on Ralph Lauren products. Additional perks feature wellness programs, flexible hybrid scheduling, parental leave, and performance-based bonuses, ensuring holistic support for your professional journey. Advancement awaits through mentorship programs, internal promotions to senior marketing roles, and access to leadership training. Seize this opportunity by applying via our careers portal, where your application will be reviewed promptly for interviews.