At Atria Books, a premier imprint of Simon & Schuster, the Non-Fiction Marketing & Publicity Assistant plays a pivotal role in elevating standout non-fiction titles to bestseller status. This position is essential for crafting compelling narratives around authors and ideas that shape public discourse, directly contributing to the company's legacy of publishing influential works in history, memoir, self-help, and current affairs. You'll collaborate with award-winning teams to amplify voices that matter, fostering connections between books, readers, and media influencers in a fast-paced publishing environment. Your day-to-day will immerse you in the exciting world of book marketing and publicity. You'll assist in developing and executing targeted campaigns for non-fiction releases, including pitching stories to journalists, bloggers, and podcasters to secure high-impact coverage in outlets like The New York Times, NPR, and major podcasts. Weekly tasks involve coordinating virtual and in-person author events, such as book tours, signings, and panel discussions, while tracking media clips and preparing detailed reports on campaign performance metrics like impressions, sales uplift, and social engagement rates. Monthly, you'll contribute to seasonal catalogs, brainstorming innovative promo ideas like influencer partnerships and digital ads, and liaise with sales, editorial, and author teams to align strategies. Expect to manage press mailings, update media databases, and support senior publicists on major launches, ensuring every deliverable meets tight deadlines and drives measurable results. Ideal candidates hold a bachelor's degree in marketing, communications, English, journalism, or a related field, with 1-2 years of experience in publishing, media, or agency publicity roles. Familiarity with non-fiction genres and key industry players is crucial, alongside proficiency in tools like Cision, Muck Rack, Google Analytics, and social platforms such as Instagram and Twitter. Strong writing skills for pitches and press materials are non-negotiable, with any prior internship at a publisher considered a plus. Publishing knowledge, including ARCs and metadata optimization, will set you apart in this competitive field. Success demands exceptional organizational prowess to juggle multiple campaigns, paired with stellar communication skills for pitching ideas and building media relationships. You'll thrive with creative problem-solving to adapt strategies in real-time, a keen eye for trends in digital marketing and publicity, and the enthusiasm to champion diverse non-fiction voices. Team collaboration is key, as is meticulous attention to detail in tracking KPIs and crafting persuasive narratives that resonate. Simon & Schuster, a global leader in entertainment with roots dating back to 1924, champions storytelling that sparks imagination and change. Atria Books specializes in transformative non-fiction, fostering an inclusive culture of innovation and creativity. The marketing team operates in a collaborative, vibrant New York office, blending high-energy brainstorming with supportive mentorship in a hybrid work model that values work-life balance. We offer competitive compensation commensurate with experience, though specific salary details are not specified at this time. Comprehensive benefits include medical, dental, and vision insurance, 401(k) with company match, generous PTO starting at 15 days, paid parental leave, and commuter assistance. Perks feature employee discounts on books, wellness programs, tuition reimbursement, and opportunities for flexible hours to accommodate industry events. Advance your career through hands-on projects leading to senior roles in marketing leadership, with robust professional development via workshops, conferences like BookExpo, and internal promotions. To apply, submit your resume and cover letter highlighting relevant experience to the careers portal at Simon & Schuster.