At Mad, a dynamic telecommunications leader, the Customer Marketing Associate plays a pivotal role in fostering customer relationships and driving business growth. This position is essential for crafting strategies that enhance customer satisfaction, retention, and advocacy, directly impacting our market position and revenue streams in a competitive industry. In this role, you will develop and execute customer marketing campaigns tailored to our telecom audience, including email nurtures, loyalty programs, and personalized outreach initiatives. Daily tasks involve analyzing customer data to segment audiences and measure campaign performance against KPIs like open rates, click-throughs, and churn reduction. Weekly, you'll collaborate with sales, product, and customer success teams to align marketing efforts with business goals, creating content such as newsletters and social media updates. Monthly responsibilities include reporting on metrics via dashboards, A/B testing campaigns, and contributing to customer event planning. You may also manage small projects like referral program launches, ensuring all deliverables meet deadlines and exceed engagement targets. Expect cross-functional partnerships to optimize customer journeys from onboarding to upsell opportunities. Candidates need a bachelor's degree in Marketing, Communications, Business, or a related field, with 2-4 years of experience in customer marketing, preferably in telecommunications or tech. Proficiency in tools like Salesforce Marketing Cloud, HubSpot, Google Analytics, and Excel is required, along with strong data analysis skills for CRM platforms. Familiarity with telecom industry trends, such as 5G adoption and subscription models, is essential. Relevant certifications like Google Analytics or HubSpot Inbound Marketing are highly valued. Success demands excellent communication and storytelling skills to craft compelling customer narratives, alongside analytical prowess for insights-driven decisions. You should thrive in collaborative environments, demonstrating adaptability, creativity, and a customer-centric mindset. Proficiency in digital marketing tools and a passion for telecom innovations will set you apart. Mad is an innovative telecommunications company revolutionizing connectivity in the Miami-Fort Lauderdale area. Our mission is to deliver cutting-edge solutions with a customer-first approach, guided by values of agility, integrity, and excellence. We foster a vibrant, inclusive culture with collaborative teams, modern office spaces, and a focus on work-life balance. We offer competitive compensation, though salary details are not specified at this time, commensurate with experience. Comprehensive benefits include health, dental, and vision insurance, 401(k) matching, generous PTO, and flexible hybrid work options. Additional perks feature professional development stipends, wellness programs, stock options, and performance bonuses. Advance your career at Mad through clear paths to senior marketing roles, ongoing training, and mentorship programs. Apply now via our careers page to join our growing team and shape the future of telecom customer marketing.