At NYC Alliance, the Marketing Specialist for Brand Activation plays a pivotal role in amplifying our brand's presence across dynamic urban markets. This position is crucial for crafting immersive experiences that resonate with diverse audiences, directly influencing customer engagement and business growth in New York City's competitive landscape. You'll be at the forefront of initiatives that blend creativity with strategy to solidify our position as a leader in community-driven alliances. Your day-to-day will involve developing and executing brand activation campaigns, from ideation to launch, including pop-up events, experiential marketing, and digital tie-ins. Weekly tasks include collaborating with creative teams to brainstorm concepts, analyzing campaign performance metrics like engagement rates and ROI, and coordinating with external partners for seamless execution. Monthly, you'll prepare detailed reports on key deliverables such as lead generation targets and brand sentiment scores, while managing budgets for activations. Expect to lead cross-functional projects with sales, product, and PR teams, overseeing vendor relationships, and innovating activation strategies to exceed KPIs like 20% year-over-year growth in brand awareness. Leadership elements include mentoring junior staff on activation best practices. Candidates must hold a Bachelor's degree in Marketing, Communications, Business, or a related field, with at least 3-5 years of hands-on experience in brand activation or experiential marketing. Proficiency in tools like Google Analytics, Adobe Creative Suite, HubSpot, and social media platforms is essential, alongside knowledge of NYC market trends and event logistics. Industry expertise in urban consumer engagement and any certifications in digital marketing (e.g., Google Ads) are highly valued, ensuring you can hit the ground running in a fast-paced environment. Success demands strong technical skills in campaign management software and data visualization tools, paired with soft skills like exceptional communication, creative problem-solving, and adaptability. You'll thrive with a collaborative mindset, keen eye for detail, and ability to multitask under tight deadlines, while demonstrating passion for innovative storytelling that activates brands effectively. NYC Alliance is a forward-thinking organization uniting businesses, nonprofits, and communities to foster growth in New York City. Our mission centers on collaborative innovation, guided by values of inclusivity, creativity, and impact. We boast a vibrant team of 200+ professionals in a modern SoHo office, emphasizing work-life balance, diversity, and a culture of bold ideas where every voice shapes our direction. We offer competitive compensation (salary not specified), comprehensive health, dental, and vision insurance, 401(k) matching, and generous PTO including 20 days vacation plus holidays. Perks include flexible hybrid scheduling, wellness stipends, transit benefits, and performance-based bonuses, with opportunities for stock options to reward long-term commitment. Advance your career through mentorship programs, leadership training, and clear paths to senior roles like Brand Activation Manager. Professional development includes conferences and skill workshops. Apply via our careers page with your resume and portfolio to join our team today.