The GenerationPrada Intern role in Marketing and Communications offers an exciting entry point into the world of luxury fashion at Prada Group. As a key contributor to our dynamic team in New York, you will support high-impact initiatives that elevate the Prada brand globally, driving customer engagement and reinforcing our position as a leader in innovative luxury marketing. This internship provides unparalleled exposure to cutting-edge strategies, allowing you to make a tangible difference in how we connect with diverse audiences through compelling storytelling and creative executions. In your day-to-day work, you will assist in developing and executing marketing campaigns tailored to GenerationPrada's youthful demographic, including social media content creation and performance analysis using tools like Google Analytics and Hootsuite. Weekly tasks involve collaborating with the communications team to draft press releases, manage media outreach, and track coverage metrics to ensure brand visibility. You will contribute to event planning for product launches and pop-ups, handling logistics, attendee coordination, and post-event reporting on engagement KPIs such as attendance and social shares. Monthly responsibilities include supporting market research projects, compiling consumer insights from surveys and trend reports, and presenting findings to senior stakeholders. Additionally, you will aid in influencer partnerships by identifying collaborators, negotiating briefs, and measuring ROI through engagement rates and conversion data. Expect to work cross-functionally with design, sales, and digital teams, occasionally leading small project deliverables like content calendars to build leadership skills. Candidates must be current undergraduate or graduate students pursuing degrees in Marketing, Communications, Fashion Business, or related fields, with at least one year of relevant academic coursework. Prior internship or part-time experience in marketing, preferably in fashion or luxury retail, is highly desirable. Proficiency in digital marketing platforms such as Adobe Creative Suite, Meta Business Suite, and CRM systems like Salesforce is required, along with strong analytical skills for handling data from tools like Excel and Tableau. Knowledge of the luxury goods industry, including current trends in sustainable fashion and digital consumer behavior, is essential. No specific certifications are mandated, but familiarity with SEO and content management systems is a plus. Beyond technical expertise, success in this role demands exceptional written and verbal communication skills to craft persuasive narratives that resonate with global audiences. You should exhibit creativity, adaptability, and a keen eye for detail, thriving in fast-paced environments where collaboration with diverse teams is key. Strong organizational abilities and a passion for luxury branding will enable you to manage multiple priorities effectively, while cultural sensitivity supports our international outreach efforts. Prada Group, a pinnacle of Italian luxury craftsmanship since 1913, is renowned for its innovative designs and commitment to sustainability and cultural patronage. Our New York office fosters a vibrant, inclusive culture that blends creativity with professionalism, featuring collaborative open-plan spaces and mentorship programs. What sets us apart is our emphasis on empowering young talent through initiatives like GenerationPrada, creating a supportive environment where bold ideas flourish amid the energy of the fashion capital. We offer competitive compensation for this internship, though specific salary details are not specified at this time. Interns enjoy comprehensive benefits including health insurance coverage, paid time off, and access to employee assistance programs. Additional perks include flexible work hours, professional development workshops, discounts on Prada products, and networking events with industry leaders, ensuring a holistic experience that supports both personal and professional growth. This internship paves the way for full-time opportunities within Prada Group's marketing divisions, with many alumni advancing to coordinator roles. Take advantage of tailored training sessions and performance reviews to accelerate your career. To apply, submit your resume and cover letter via our careers portal, highlighting your passion for luxury marketing.