At Macy's, the CRM Marketing Assistant plays a pivotal role in enhancing customer experiences and boosting revenue through strategic use of customer relationship management systems. This position is essential for leveraging customer data to craft personalized marketing initiatives that strengthen brand loyalty and drive sales in a competitive retail landscape. You'll contribute directly to Macy's success by optimizing customer interactions across digital and in-store channels, making a tangible impact on the company's market position. In this role, you'll manage daily CRM data entry and segmentation to ensure accurate customer profiles, collaborating with marketing teams to execute email and SMS campaigns targeting specific demographics. Weekly, you'll analyze campaign performance using tools like Salesforce or similar platforms, generating reports on key metrics such as open rates, click-through rates, and conversion rates to inform strategy adjustments. Monthly responsibilities include A/B testing marketing content, contributing to customer journey mapping projects, and supporting lead nurturing programs by integrating data from various sources. You'll work closely with sales, digital marketing, and analytics departments, presenting insights during cross-functional meetings and occasionally leading small project teams to deliver CRM-driven initiatives. Expect to handle deliverable timelines, track ROI on campaigns, and ensure compliance with data privacy regulations like GDPR and CCPA in all activities. Candidates need a bachelor's degree in Marketing, Business Administration, or a related field, with at least 1-2 years of experience in CRM or marketing analytics roles. Proficiency in CRM platforms such as Salesforce Marketing Cloud, HubSpot, or Marketo is required, along with strong Excel skills for data manipulation and visualization tools like Tableau for reporting. Familiarity with retail industry trends, email marketing automation, and customer segmentation techniques is essential. Relevant certifications like Salesforce Certified Marketing Cloud Email Specialist or Google Analytics are highly preferred to demonstrate technical expertise. Success demands excellent analytical skills to interpret complex datasets and derive actionable insights, paired with strong communication abilities to convey findings to non-technical stakeholders. You'll thrive with organizational prowess for managing multiple campaigns, creative problem-solving for optimizing customer engagement strategies, and adaptability in a fast-paced retail environment. Team collaboration and attention to detail are critical for accurate data handling and cross-departmental projects. Macy's, an iconic American department store founded in 1858, is committed to delivering magical holiday moments and exceptional everyday shopping experiences with a mission to be the world's most cherished department store. Our New York City metropolitan area team fosters an inclusive, innovative culture emphasizing diversity, customer obsession, and bold creativity. With collaborative work environments blending seasoned experts and rising talents, we prioritize work-life balance and professional growth in a vibrant retail setting. We offer competitive compensation commensurate with experience, as salary details are not specified in the posting but align with industry standards for marketing roles in NYC. Comprehensive benefits include medical, dental, and vision insurance, 401(k) with company match, paid time off starting at 10 days annually, plus parental leave and employee discounts. Perks feature flexible hybrid work options, wellness programs, tuition reimbursement, and performance-based bonuses to reward contributions. Advancement opportunities abound, from senior CRM specialist to marketing manager roles, supported by internal training, mentorship programs, and leadership development tracks. To apply, visit Macy's careers portal and submit your resume highlighting relevant CRM experience for prompt consideration.