Join Prada Group as Public Relations Manager in the heart of New York, where you will play a pivotal role in shaping the global narrative of one of the world's most iconic luxury brands. This position is essential for amplifying Prada's sophisticated image, crafting compelling stories that resonate with elite audiences, influencers, and media outlets worldwide, directly influencing brand perception, customer loyalty, and market leadership in the competitive fashion industry. In this dynamic role, you will develop and execute comprehensive PR strategies tailored to Prada's seasonal collections, events, and corporate initiatives, managing media relations with top-tier publications like Vogue, Harper's Bazaar, and WWD to secure premium coverage. Daily tasks include crafting persuasive press releases, pitching exclusive stories to journalists, and monitoring media coverage using tools like Cision or Meltwater to track sentiment and ROI metrics such as earned media value and share of voice. Weekly, you will coordinate with the marketing and creative teams to align PR efforts with advertising campaigns, organize press briefings, and cultivate relationships with influencers and celebrities for authentic endorsements. Monthly responsibilities encompass reporting on campaign performance to senior leadership, planning high-profile events like fashion week activations or product launches, and collaborating with international teams in Milan to ensure cohesive global messaging. You will also handle crisis communications proactively, manage talent relations for brand ambassadors, and lead cross-functional projects delivering measurable increases in brand awareness and engagement rates. Candidates must hold a bachelor's degree in Communications, Public Relations, Marketing, or a related field, with at least 7-10 years of progressive experience in luxury fashion or high-end consumer goods PR, including 3+ years in a managerial capacity. Proven track record managing media relations in competitive markets is required, along with deep knowledge of the fashion industry, digital PR trends, and luxury brand positioning. Proficiency in PR software such as Cision, Muck Rack, or Google Analytics, plus advanced skills in Microsoft Office Suite and Adobe Creative Suite for content creation, are essential. A strong network of media contacts in New York and international fashion hubs is highly desirable. Success demands exceptional written and verbal communication skills, with the ability to craft narratives that captivate sophisticated audiences. Strategic thinking and creativity are key to innovating PR approaches, while leadership abilities enable effective team motivation and stakeholder collaboration. You should thrive in fast-paced environments, demonstrating adaptability, cultural sensitivity for global operations, and a keen eye for detail to uphold Prada's standards of elegance and excellence. Prada Group, founded in 1913, is a Milan-based luxury powerhouse renowned for its innovative leather goods, ready-to-wear, and accessories that blend timeless craftsmanship with avant-garde design. Our mission is to redefine luxury through creativity and quality, guided by values of integrity, excellence, and forward-thinking. The New York office fosters a collaborative, high-energy culture with a diverse team of 50+ marketing professionals, offering a modern workspace that inspires innovation amid the city's vibrant fashion scene. We offer competitive compensation commensurate with experience, as salary details are not specified, paired with comprehensive benefits including medical, dental, and vision insurance, 401(k) with company match, and generous paid time off starting at 20 days annually. Additional perks include flexible hybrid work arrangements, employee discounts on Prada products, wellness programs, and subsidized gym memberships. Performance-based bonuses and potential for stock options enhance total rewards, supporting your professional and personal growth. Advance your career within Prada Group through clear paths to senior PR director roles, mentorship programs, and subsidized training in digital PR and leadership at top institutions like NYU or Fashion Institute of Technology. We prioritize internal mobility and invest in your development. To apply, submit your resume and cover letter highlighting relevant achievements to our careers portal.