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International Marketing Coordinator, Disney Music Group
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International Marketing Coordinator, Disney Music Group
The Walt Disney Company•Burbank, CA
This week
Hybrid
Company
The Walt Disney Company
Location
Burbank, CA
Work Schedule
full time
Work Location
hybrid
The Walt Disney Company•Burbank, CA
This week
Hybrid
Company
The Walt Disney Company
Location
Burbank, CA
Work Schedule
full time
Work Location
hybrid
Job Description
Join Disney Music Group as International Marketing Coordinator in Burbank, CA, driving global campaigns for iconic artists and labels. Collaborate with teams to execute strategies that amplify Disney's music presence worldwide.
Full Description
The International Marketing Coordinator role at Disney Music Group offers an exciting opportunity to contribute to the global promotion of Disney's renowned music portfolio, including labels like Walt Disney Records, Hollywood Records, and Disney Music Publishing. This position is pivotal in expanding the company's international footprint, crafting strategies that resonate with diverse audiences and drive streaming, sales, and fan engagement across borders. By leveraging Disney's storytelling magic, you'll help create marketing initiatives that not only boost revenue but also strengthen brand loyalty among global music enthusiasts.
In this dynamic role, you'll develop and execute international marketing campaigns for Disney's music artists and releases, coordinating with regional teams to tailor strategies for markets in Europe, Asia, Latin America, and beyond. Daily tasks include analyzing market trends and consumer data to inform campaign planning, creating promotional content such as social media assets, digital ads, and email newsletters optimized for international audiences. Weekly, you'll collaborate with creative, digital, and sales teams to align on deliverables like press kits and influencer partnerships, tracking KPIs such as engagement rates, playlist placements, and territory-specific sales metrics. Monthly responsibilities encompass reporting on campaign performance using tools like Google Analytics and Spotify for Artists, presenting insights to stakeholders, and contributing to budget management for multi-million-dollar projects. You'll also manage vendor relationships for localized translations and media buys, ensuring cultural relevance, while supporting artist tours and virtual events with targeted promotions. Leadership elements include mentoring junior staff on global best practices and fostering cross-functional partnerships with Disney's film and theme park divisions for synergistic campaigns.
Candidates must hold a bachelor's degree in Marketing, Communications, Business, or a related field, with at least 3-5 years of progressive experience in international music or entertainment marketing. Proficiency in digital marketing platforms such as Google Ads, Meta Business Suite, and music analytics tools like Chartmetric or SoundCloud Insights is essential. Strong knowledge of global music industry dynamics, including streaming services, DSP negotiations, and territorial rights management, is required. Fluency in English and proficiency in at least one additional language such as Spanish, Mandarin, or French is highly preferred. Relevant certifications like Google Analytics or Digital Marketing Professional from platforms such as HubSpot will set you apart.
Success demands exceptional communication and cross-cultural collaboration skills, enabling seamless interaction with diverse international teams and partners. Creative problem-solving and adaptability are key to navigating varying market regulations and consumer preferences. Technical expertise in CRM systems like Salesforce and content management tools such as Hootsuite is crucial, alongside analytical prowess for data-driven decision-making. Passion for music, Disney's brand, and innovative marketing trends will fuel your ability to deliver standout results in a fast-paced environment.
The Walt Disney Company is a global entertainment leader committed to creating joy through unparalleled storytelling across music, film, and experiences. Disney Music Group thrives in a collaborative, innovative culture in Burbank, CA, where diverse teams unite under values of creativity, integrity, and inclusion. The supportive work environment features modern offices, flexible hybrid arrangements, and a focus on employee well-being, making it a dream hub for music marketing professionals.
We offer competitive compensation with salary not specified, commensurate with experience, alongside comprehensive benefits including medical, dental, and vision insurance, 401(k) matching, and generous PTO starting at 20 days annually. Additional perks encompass tuition reimbursement, wellness programs, exclusive Disney employee discounts on parks and merchandise, and potential performance bonuses plus stock options. Flexible hours and hybrid work options support work-life balance in this rewarding career.
Advance your career through Disney's robust professional development programs, including leadership training, mentorship, and global rotation opportunities within marketing and entertainment divisions. Seize this chance by applying via our careers portal, submitting your resume and portfolio showcasing international campaign successes. Join us to shape the future of Disney music worldwide.
Key Skills
International MarketingDigital Campaign ManagementMusic Industry KnowledgeData AnalyticsCross-Cultural Communication
