Join Homeboy Industries as the Director of Marketing & Brand Strategy, a pivotal leadership role that drives the organization's visibility and impact. In this position, you will craft compelling narratives that highlight our transformative work in rehabilitating formerly gang-involved and previously incarcerated individuals, fostering community change through strategic branding and marketing initiatives. Your efforts will directly contribute to expanding our reach, securing partnerships, and advancing our mission of hope, redemption, and second chances across Los Angeles and beyond. Lead the development and execution of comprehensive marketing strategies, including digital campaigns, social media management, and content creation tailored to our unique social impact focus. Daily tasks involve overseeing brand messaging consistency, analyzing campaign performance metrics like engagement rates and conversion goals, and collaborating with program directors to align marketing with operational needs. Weekly, you will meet with cross-functional teams to brainstorm initiatives, review analytics from tools like Google Analytics and HubSpot, and refine SEO strategies for our website. Monthly responsibilities include preparing reports on key performance indicators such as donor acquisition growth and event attendance, managing budgets for advertising spends, and spearheading major projects like annual fundraising campaign launches. You will mentor a small marketing team, foster partnerships with media outlets and influencers, and ensure all deliverables meet high standards of storytelling that resonate with diverse audiences, from philanthropists to community members. A bachelor's degree in Marketing, Communications, Business Administration, or a related field is required, with a master's degree preferred. Candidates must bring at least 10 years of progressive experience in marketing leadership, ideally within nonprofit or social enterprise sectors, with proven success in brand strategy for mission-driven organizations. Proficiency in digital marketing platforms including Google Analytics, Adobe Creative Suite, CRM systems like Salesforce, and social media advertising tools is essential. Deep knowledge of the nonprofit landscape, particularly in rehabilitation and community development, along with experience in fundraising campaigns and stakeholder engagement, sets top candidates apart. Certifications such as Google Ads, HubSpot Inbound Marketing, or digital strategy credentials are highly valued. Excellence in strategic thinking and creative problem-solving is crucial, paired with exceptional communication skills to articulate complex social issues compellingly. Strong leadership abilities will enable you to inspire teams and build collaborative relationships across departments. Proficiency in data-driven decision-making, content creation, and multicultural sensitivity ensures campaigns authentically connect with Los Angeles' diverse populations. Adaptability in a fast-paced, mission-oriented environment, coupled with a passion for social justice, will drive innovative marketing solutions. Homeboy Industries, founded by Father Greg Boyle, is the largest gang intervention, rehabilitation, and reentry program globally, operating in the heart of Los Angeles. Our mission centers on providing hope, skills training, and employment to individuals seeking to break cycles of poverty and violence. With a vibrant team of over 200 staff and a culture rooted in compassion, dignity, and radical kinship, we foster an inclusive workplace where every voice contributes to healing communities. Our collaborative environment emphasizes work-life balance and purpose-driven impact. We offer competitive compensation commensurate with experience, as salary details are not specified at this time. Comprehensive benefits include medical, dental, and vision insurance, a 403(b) retirement plan with matching contributions, generous paid time off, and professional development stipends. Additional perks feature flexible scheduling, employee assistance programs, and opportunities to engage in community events, reflecting our commitment to staff well-being and long-term retention. Advance your career in a purpose-filled organization with clear paths to executive leadership and specialized training programs. Embrace ongoing professional development through workshops, conferences, and mentorship. To apply, submit your resume and cover letter highlighting your fit for this role via our careers page at Homeboy Industries' website.