Join Pandora as our Social Media Manager in the heart of New York City, where you'll spearhead the creation and execution of high-impact social media strategies that elevate our iconic jewelry brand to new heights. This pivotal role is central to our marketing efforts, directly influencing customer engagement, brand loyalty, and revenue growth by connecting with millions of fans worldwide through compelling digital storytelling. As Social Media Manager, your days will be filled with dynamic tasks that keep Pandora at the forefront of digital trends. You'll develop and implement comprehensive social media calendars, crafting captivating posts, stories, reels, and live sessions tailored to platforms like Instagram, TikTok, Facebook, Twitter, and Pinterest. Daily, you'll monitor engagement metrics using tools such as Hootsuite, Sprout Social, or Google Analytics, analyzing performance data to optimize content for maximum reach and conversions. Weekly, collaborate closely with the creative team, influencers, and marketing partners to brainstorm campaigns, such as product launches or holiday promotions, ensuring alignment with brand voice. Monthly, you'll prepare detailed reports on key performance indicators like follower growth, engagement rates, and ROI, presenting insights to senior leadership to inform future strategies. Expect to manage paid social campaigns, allocating budgets across platforms to target demographics effectively, while fostering community interactions through timely responses and user-generated content initiatives. Leadership responsibilities include mentoring junior team members and coordinating cross-functionally with e-commerce, PR, and sales teams to integrate social efforts seamlessly into broader business objectives. To thrive in this role, candidates must hold a bachelor's degree in Marketing, Communications, Digital Media, or a related field, with at least 5-7 years of progressive experience in social media management, preferably within the fashion, retail, or luxury goods industry. Proficiency is required in social media platforms, content creation tools like Canva, Adobe Creative Suite, and analytics software including Meta Business Suite and Later. Strong understanding of SEO, paid advertising (Facebook Ads Manager, TikTok Ads), and emerging trends like short-form video is essential. While not mandatory, certifications such as Google Analytics or Hootsuite Social Marketing are highly valued. Success demands a versatile skill set blending technical prowess with interpersonal strengths. Technically, you'll excel in content scheduling, A/B testing, hashtag research, and multimedia editing. Soft skills like exceptional written and verbal communication, creative problem-solving, adaptability to fast-paced environments, and a keen eye for visual aesthetics are crucial. You'll demonstrate strategic thinking to align social initiatives with business goals, alongside leadership to inspire teams and influence stakeholders. Pandora, a global leader in affordable luxury jewelry, crafts personalized pieces that celebrate individuality and self-expression, with a mission to design happiness through meaningful connections. Our New York team operates in a collaborative, innovative environment within a modern office, blending creativity with data-driven decisions. We foster a culture of inclusivity, empowerment, and work-life balance, where diverse perspectives drive our success and passion for jewelry unites us. We offer competitive compensation commensurate with experience, as salary details are not specified at this stage. Comprehensive benefits include medical, dental, and vision insurance, 401(k) matching, generous PTO starting at 20 days, flexible hybrid work arrangements, and employee discounts on Pandora products. Additional perks encompass wellness programs, parental leave, tuition reimbursement, and performance-based bonuses. Advance your career at Pandora through clear paths to senior management, with opportunities for global rotations and leadership training. Invest in your growth via workshops, conferences, and mentorship programs. Ready to shine? Apply today via our careers portal and include your portfolio of social campaigns.