Join Milk Makeup as a Marketing Operations Manager in the vibrant New York City Metropolitan Area, where you'll play a pivotal role in elevating our brand's marketing efficiency and effectiveness. This position is crucial for scaling operations, ensuring seamless execution of campaigns, and supporting our mission to deliver bold, innovative beauty products that empower self-expression. Your strategic oversight will directly contribute to revenue growth, customer engagement, and market leadership in the competitive cosmetics industry. In this dynamic role, you'll oversee the end-to-end marketing operations, starting with daily monitoring of campaign performance using analytics tools to identify optimization opportunities. Weekly, you'll collaborate with creative, sales, and product teams to align on project deliverables, such as A/B testing email campaigns and refining lead nurturing workflows. Monthly responsibilities include generating comprehensive reports on key metrics like ROI, conversion rates, and customer acquisition costs, while managing the marketing technology stack, including CRM systems like Salesforce and automation platforms like Marketo. You'll lead cross-functional projects, such as launching new segmentation strategies or integrating data from multiple sources for personalized marketing. Additionally, you'll mentor junior team members, conduct process audits to eliminate bottlenecks, and ensure compliance with data privacy regulations like GDPR and CCPA. Expect hands-on involvement in budgeting, vendor management, and scaling operations to support global expansions. Candidates must hold a bachelor's degree in Marketing, Business Administration, or a related field, with at least 5-7 years of progressive experience in marketing operations or performance marketing. Proven expertise in marketing automation tools (e.g., HubSpot, Pardot), CRM platforms, and data analytics software like Google Analytics, Tableau, or Amplitude is essential. Familiarity with the beauty and consumer goods industry, particularly digital marketing trends, is required. Certifications such as Google Analytics, Marketo Certified Expert, or Salesforce Administrator are highly preferred. Strong SQL skills for data querying and experience with A/B testing methodologies will set you apart. Success demands proficiency in technical tools alongside exceptional soft skills, including analytical thinking to derive actionable insights from complex datasets, superior communication to bridge technical and creative teams, and project management prowess using Agile methodologies. You'll thrive with adaptability in a fast-paced environment, leadership to drive team initiatives, and a detail-oriented approach to maintain operational excellence. Industry-specific competencies like understanding omnichannel strategies and customer journey mapping are vital. Milk Makeup, a trailblazing clean beauty brand under Waldencast, champions cruelty-free, high-performance products that celebrate individuality. Our collaborative team in NYC fosters creativity, inclusivity, and innovation, with a hybrid work model blending office energy and flexibility. We value bold ideas, work-life balance, and a culture that prioritizes diversity and fun, making us a standout in the beauty world. This full-time role offers competitive compensation (salary not specified), comprehensive health, dental, and vision insurance, 401(k) matching, generous PTO, and perks like product allowances, wellness stipends, flexible hours, and hybrid scheduling. Enjoy bonuses tied to performance, stock options, and professional development budgets to fuel your growth. Advance your career with clear paths to senior leadership, ongoing training in emerging martech, and mentorship programs. Apply now via the LinkedIn link to join our innovative team and shape the future of beauty marketing.