Job Overview NOVIAC, a forward-thinking company based in Kansas, is seeking a talented Digital Marketing Specialist to join our dynamic marketing team. In this full-time role, you will play a pivotal role in developing and executing digital marketing strategies that enhance our online presence, drive customer acquisition, and support business growth. If you have a passion for digital trends, data-driven decision-making, and creative storytelling, this position offers an exciting opportunity to make a real impact. Key Responsibilities You will manage end-to-end digital campaigns across multiple channels, including social media, email marketing, SEO, and PPC advertising. Responsibilities include creating compelling content, analyzing campaign performance using tools like Google Analytics, and optimizing strategies to maximize ROI. Collaborate with cross-functional teams to align marketing efforts with sales goals, conduct A/B testing, monitor KPIs, and generate detailed reports on campaign effectiveness. Stay ahead of industry trends, experiment with emerging platforms, and contribute to brand voice consistency across all digital touchpoints. Required Qualifications A bachelor's degree in Marketing, Communications, Business, or a related field is required, along with at least 2-3 years of hands-on experience in digital marketing. Proven track record in managing paid search campaigns, social media advertising, and content marketing initiatives. Familiarity with marketing automation tools such as HubSpot or Marketo, and strong analytical skills to interpret data and derive insights. Skills Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and SEO tools like SEMrush or Ahrefs is essential. Excellent written and verbal communication skills, with a creative flair for content creation and graphic design using tools like Canva or Adobe Creative Suite. Strong project management abilities, attention to detail, and the capacity to thrive in a fast-paced environment. Knowledge of web development basics (HTML/CSS) and email marketing platforms like Mailchimp is a plus. Company Info NOVIAC is a innovative firm specializing in cutting-edge solutions for modern businesses, with a commitment to fostering creativity and professional development. Located in the heart of Kansas, we pride ourselves on a collaborative culture that values work-life balance and employee growth. Our team is dedicated to delivering exceptional results through technology and strategic insight. Benefits We offer a competitive compensation package, including comprehensive health insurance, dental and vision coverage, 401(k) matching, and generous paid time off. Enjoy perks like flexible working hours, professional development stipends, gym memberships, and team-building events to support your well-being and career advancement. Growth Opportunities At NOVIAC, we invest in your future with ongoing training, mentorship programs, and clear paths for promotion to senior roles like Digital Marketing Manager. Take on leadership projects, attend industry conferences, and grow alongside a company that's expanding rapidly in the digital space.