Job Overview NOVIAC, a forward-thinking company based in Kansas, is seeking a talented Content Marketing Manager to lead our content initiatives. This full-time role is pivotal in shaping our brand story, driving lead generation, and fostering customer loyalty through innovative content strategies. Reporting to the Marketing Director, you will collaborate with cross-functional teams to create high-impact content that resonates with our target audience. Key Responsibilities Develop and execute a comprehensive content marketing strategy aligned with business goals, including content calendars, themes, and distribution plans. Create, edit, and optimize engaging content such as blog posts, whitepapers, social media updates, email newsletters, videos, and infographics. Manage content production from ideation to publication, ensuring all materials adhere to brand guidelines and SEO best practices. Analyze content performance using tools like Google Analytics, SEMrush, and HubSpot to measure ROI, engagement metrics, and conversion rates, then refine strategies accordingly. Collaborate with sales, product, and design teams to align content with product launches, campaigns, and customer journeys. Oversee freelance writers, designers, and agencies to maintain a consistent content pipeline. Stay ahead of industry trends, competitor activities, and emerging platforms to innovate content formats and channels. Lead A/B testing for headlines, CTAs, and layouts to maximize audience interaction. Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. Minimum of 5 years of experience in content marketing, digital marketing, or a similar role, with proven success in B2B or B2C environments. Strong portfolio showcasing diverse content types and measurable results. Experience with CMS platforms like WordPress, content management systems, and marketing automation tools. Skills Exceptional writing and editing skills with a keen eye for detail and brand voice. Proficiency in SEO, keyword research, and content optimization techniques. Expertise in analytics tools and data-driven decision-making. Creative storytelling ability with knowledge of multimedia production. Strong project management skills, including deadline adherence and multitasking in fast-paced settings. Excellent communication and interpersonal skills for team collaboration. Familiarity with social media platforms, email marketing, and paid promotion strategies. Adaptability to new technologies and marketing trends. Company Info NOVIAC is an innovative Kansas-based company dedicated to delivering cutting-edge solutions in our industry. We foster a collaborative, inclusive culture that values creativity, growth, and work-life balance. Our team thrives in a supportive environment where ideas are encouraged and professional development is prioritized. Benefits Competitive salary with performance-based bonuses. Comprehensive health, dental, and vision insurance. 401(k) matching program. Generous paid time off, including vacation, sick days, and holidays. Professional development stipend for courses, certifications, and conferences. Flexible hybrid work arrangement in Kansas. Team-building events and wellness programs. Growth Opportunities At NOVIAC, we invest in your career progression with mentorship programs, leadership training, and clear paths to senior roles like Director of Content Marketing. Take ownership of high-visibility projects and expand your influence across the organization. Join us to grow alongside a company poised for expansion.