Job Overview: Praytell Strategy, a leading PR and marketing agency, seeks a dynamic Vice President of Influencer Marketing to spearhead innovative campaigns that connect brands with influential creators. This senior leadership role involves shaping the agency's influencer strategy, fostering key partnerships, and driving exceptional results for high-profile clients across industries like consumer goods, tech, and lifestyle. Key Responsibilities: Develop and execute comprehensive influencer marketing strategies aligned with client objectives, including talent scouting, campaign ideation, and performance optimization. Lead cross-functional teams to negotiate contracts, manage budgets, and ensure seamless campaign delivery from inception to measurement. Cultivate relationships with top-tier influencers, agencies, and platforms to secure exclusive collaborations. Analyze campaign data using tools like Google Analytics, Traackr, and social listening platforms to provide actionable insights and ROI reports. Mentor junior staff, contribute to new business pitches, and stay ahead of industry trends such as emerging platforms, authenticity regulations, and UGC strategies. Collaborate with creative, media, and account teams to integrate influencer efforts into broader PR and advertising initiatives. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA preferred. Minimum 10+ years of experience in influencer marketing, with at least 5 years in a leadership role at an agency or brand. Proven track record of managing multi-million-dollar campaigns with measurable success in engagement, conversions, and brand lift. Deep knowledge of influencer ecosystems, including nano, micro, and macro creators across Instagram, TikTok, YouTube, and Twitch. Skills: Exceptional leadership and team-building abilities with strong project management expertise. Advanced analytical skills for campaign performance tracking and optimization. Outstanding communication and negotiation prowess to build lasting influencer and client relationships. Creative mindset for storytelling through authentic partnerships. Proficiency in influencer marketing platforms (e.g., Aspire, Upfluence, Grin), CRM tools, and data visualization software. Ability to thrive in a fast-paced, client-facing environment with a passion for innovation in digital trends. Company Info: Praytell Strategy is an award-winning, independent agency headquartered in New York City, renowned for its bold, results-driven approach to PR, influencer marketing, and brand strategy. With a diverse client roster including Fortune 500 companies and startups, we pride ourselves on a collaborative culture that values creativity, diversity, and professional growth. Our team of strategists, creatives, and data experts works remotely and in-office to deliver campaigns that resonate globally. Benefits: Competitive salary, performance-based bonuses, comprehensive health, dental, and vision insurance, 401(k) matching, unlimited PTO, professional development stipend, and wellness programs. Enjoy flexible work arrangements, team-building events, and access to industry conferences. Growth Opportunities: Advance to C-suite roles like Chief Marketing Officer, lead agency expansions into new markets, or spearhead proprietary influencer tools. We invest in your success through mentorship, training, and exposure to blue-chip clients, fostering a trajectory for long-term leadership in marketing.