Job Overview: Exelon, a Fortune 250 energy company powering millions of homes and businesses across the Mid-Atlantic and Midwest, is seeking a dynamic Senior Marketing Specialist. This pivotal role involves developing and executing high-impact marketing strategies to enhance brand visibility, customer acquisition, and loyalty in the competitive energy sector. Reporting to the Marketing Manager, you will collaborate with cross-functional teams to align marketing efforts with business objectives, leveraging data-driven insights to optimize performance and drive revenue growth. Key Responsibilities: Lead the creation and implementation of comprehensive marketing campaigns across digital, print, and event platforms, ensuring consistent messaging and brand integrity. Conduct market research and competitive analysis to identify trends, customer needs, and opportunities for innovation. Manage content development, including website updates, social media strategies, email marketing, and multimedia assets, while tracking KPIs such as engagement rates, conversion metrics, and ROI. Coordinate with sales, product, and customer service teams to support lead generation and retention initiatives. Oversee project timelines, budgets, and vendor relationships to deliver campaigns on time and within scope. Analyze campaign performance using tools like Google Analytics and CRM systems, providing actionable recommendations to refine future strategies. Stay ahead of industry trends in sustainable energy marketing, incorporating emerging technologies like AI-driven personalization and SEO best practices. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred. Minimum of 5-7 years of progressive marketing experience, with at least 3 years in a senior or lead role within a regulated industry such as utilities or energy. Proven track record of successfully launching multi-channel campaigns that deliver measurable results. Experience with marketing automation platforms (e.g., HubSpot, Marketo) and analytics tools. Skills: Exceptional written and verbal communication skills with a keen eye for storytelling and brand voice. Proficiency in digital marketing tools including Google Ads, SEO/SEM, social media management (LinkedIn, Facebook, Instagram), and content management systems (WordPress, Adobe Experience Manager). Strong analytical mindset with expertise in data visualization tools like Tableau or Power BI. Creative problem-solving abilities, project management expertise (e.g., Agile, Asana), and adaptability in a fast-paced environment. Knowledge of energy sector regulations, sustainability marketing, and customer-centric strategies is highly desirable. Company Info: Exelon is committed to clean energy innovation, operating a diverse portfolio of nuclear, wind, solar, and natural gas assets. With a workforce of over 19,000 employees, we prioritize diversity, equity, and inclusion while delivering reliable power and exceptional customer service to communities nationwide. Benefits: Competitive salary, comprehensive health, dental, and vision insurance, 401(k) with company match, generous paid time off, tuition reimbursement, and wellness programs. Enjoy flexible work arrangements, parental leave, and employee discounts on energy services. Growth Opportunities: Advance your career through Exelon's robust leadership development programs, mentorship opportunities, and exposure to executive-level projects. High performers can progress to roles like Marketing Director or specialized positions in digital transformation and corporate communications.