Job Overview TRAILD, a dynamic startup revolutionizing the adventure and outdoor experience industry, is seeking a Founding Content Marketing Lead to join our core team in Illinois. As a foundational hire, you will build and execute our content marketing strategy from the ground up, targeting key markets in Australia, US, Canada, and New Zealand. This full-time role offers the chance to lead content initiatives that drive user acquisition, engagement, and brand loyalty in a fast-paced, collaborative environment. Key Responsibilities Develop and implement a comprehensive content marketing strategy aligned with TRAILD's mission to inspire outdoor adventures. Create high-quality, engaging content including blog posts, social media campaigns, videos, newsletters, and SEO-optimized articles to attract and retain our target audience. Lead content production, collaborating with designers, videographers, and influencers to produce multimedia assets that resonate across digital channels. Analyze content performance using tools like Google Analytics, Ahrefs, and social listening platforms to optimize campaigns and report on KPIs such as traffic, conversions, and engagement rates. Manage the content calendar, ensuring consistent publishing schedules and alignment with product launches, seasonal campaigns, and market trends. Build partnerships with outdoor influencers, bloggers, and media outlets in AUS/US/CAN/NZ to amplify reach. Oversee voice, tone, and brand guidelines to maintain a cohesive narrative that positions TRAILD as the go-to platform for trail enthusiasts. Required Qualifications Bachelor's degree in Marketing, Communications, Journalism, or a related field. 5+ years of experience in content marketing, preferably in startups, tech, or lifestyle brands. Proven track record of driving measurable results through content-led growth, with experience targeting international audiences. Strong writing and editing skills with a portfolio showcasing diverse content formats. Skills Expertise in SEO, content management systems (e.g., WordPress, HubSpot), and analytics tools. Proficiency in social media platforms (Instagram, TikTok, LinkedIn, YouTube) and paid promotion strategies. Creative storytelling ability with a passion for outdoor activities, travel, and adventure sports. Excellent project management skills, with experience using tools like Asana, Trello, or Airtable. Data-driven mindset for A/B testing and performance optimization. Familiarity with email marketing platforms (e.g., Mailchimp, Klaviyo) and emerging trends like AI content tools. Company Info TRAILD is an innovative platform connecting adventure seekers with curated trails, gear recommendations, and community events across AUS/US/CAN/NZ. Founded by outdoor enthusiasts, we're building the ultimate hub for hikers, bikers, and explorers to discover, plan, and share experiences. Our remote-friendly culture in Illinois emphasizes innovation, work-life balance, and a love for the great outdoors. Benefits Competitive salary with equity options for founding team members. Comprehensive health, dental, and vision insurance. Unlimited PTO, flexible hours, and remote work flexibility within the US. Home office stipend, fitness reimbursements, and outdoor gear discounts. Professional development budget for courses, conferences, and tools. Growth Opportunities As a founding member, you'll have direct impact on TRAILD's trajectory, with opportunities to advance into VP of Marketing or CMO roles. Gain hands-on experience scaling a startup, building high-performing teams, and shaping global strategy. Join a passionate crew committed to your professional growth in a supportive, adventure-fueled environment.