RainFocus is seeking an Associate Product Marketing Manager to join our growing marketing team in a fully remote capacity. This position offers an excellent opportunity for a marketing professional to develop expertise in product positioning, messaging, and market analysis within the dynamic event technology industry. The successful candidate will work collaboratively with product, sales, and customer success teams to ensure our solutions effectively meet market demands and deliver exceptional value to clients worldwide. Key responsibilities include conducting market research and competitive analysis to identify trends and opportunities, developing compelling product messaging and positioning strategies, creating sales enablement materials and marketing collateral, supporting product launches with comprehensive go-to-market plans, and collaborating with cross-functional teams to gather customer insights and feedback. The role also involves analyzing campaign performance metrics, refining marketing strategies based on data-driven insights, and contributing to the development of product roadmaps through market intelligence and customer research. Required qualifications include a bachelor's degree in marketing, business, communications, or a related field, along with 1-3 years of experience in product marketing, content marketing, or digital marketing roles. Candidates should demonstrate strong written and verbal communication skills, proficiency with marketing analytics tools and CRM platforms, and the ability to work independently in a remote environment while managing multiple projects simultaneously. Essential skills for this position include market research and competitive analysis, product positioning and messaging development, content creation and copywriting, cross-functional collaboration and project management, and data analysis with marketing performance metrics. Experience with event technology platforms, SaaS marketing, or B2B marketing environments is highly valued. The ideal candidate will be detail-oriented, creative, and passionate about understanding customer needs and translating complex product features into clear value propositions. RainFocus is a leading provider of event technology solutions that help organizations create exceptional experiences for attendees, exhibitors, and sponsors. Our comprehensive platform serves enterprise clients across various industries, enabling seamless event management from planning through execution and post-event analysis. We are committed to innovation, customer success, and fostering a collaborative work environment that supports professional development and career growth. We offer competitive compensation packages, comprehensive health and wellness benefits, flexible remote work arrangements, and opportunities for professional development through training programs and industry conferences. Employees benefit from a supportive team culture, regular performance reviews with growth opportunities, and the chance to work with cutting-edge technology in the rapidly evolving events industry. Career advancement paths include progression to Product Marketing Manager, Senior Product Marketing Manager, and leadership positions within the marketing organization. Growth opportunities at RainFocus include mentorship programs, skill development workshops, exposure to diverse projects across multiple client segments, and the potential to influence product strategy and market direction. Team members are encouraged to pursue professional certifications, attend industry events, and contribute to thought leadership initiatives that establish RainFocus as a leader in event technology marketing.