T
Shopper Marketing Manager
T
Shopper Marketing Manager
The Clorox Company•AR
today
Full-timeHybrid
Company
The Clorox Company
Location
AR
Type
Full-time
Work Schedule
full time
Work Location
hybrid
The Clorox Company•AR
today
Full-timeHybrid
Company
The Clorox Company
Location
AR
Type
Full-time
Work Schedule
full time
Work Location
hybrid
Job Description
The Clorox Company seeks a Shopper Marketing Manager in Arkansas to drive retail strategies that boost brand visibility and sales. This full-time role involves collaborating with retailers to create shopper-centric campaigns and analyze performance metrics.
Full Description
Job Overview: Join The Clorox Company as a Shopper Marketing Manager in Arkansas, where you'll lead innovative strategies to enhance shopper experiences and drive sales across retail channels. This pivotal role focuses on understanding consumer behavior at the point of purchase, developing targeted marketing initiatives, and partnering with key retailers to maximize brand performance for Clorox's iconic products like Clorox bleach, Glad bags, and Kingsford charcoal.
Key Responsibilities: Develop and execute shopper marketing plans tailored to regional retail environments in Arkansas, including in-store promotions, digital shelf optimization, and loyalty programs. Collaborate with sales teams, brand managers, and retail partners such as Walmart, Kroger, and local chains to align strategies with business objectives. Analyze shopper data using tools like Nielsen, IRI, and POS data to measure campaign effectiveness, identify growth opportunities, and optimize ROI. Lead cross-functional projects to launch new product activations, manage trade promotion budgets, and ensure seamless execution of headquarter-directed national programs at the local level. Present insights and recommendations to senior leadership, fostering data-driven decision-making to elevate Clorox's market share.
Required Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred. Minimum 5-7 years of experience in shopper marketing, trade marketing, or category management within CPG or retail sectors. Proven track record of successfully managing retail partnerships and delivering measurable sales uplifts. Strong understanding of Arkansas retail landscape, including regional chains and independent stores.
Skills: Exceptional analytical abilities with proficiency in data visualization tools like Tableau or Excel. Creative problem-solving and strategic thinking to craft compelling shopper journeys. Excellent communication and negotiation skills for stakeholder management. Digital marketing savvy, including e-commerce and omnichannel strategies. Project management expertise to handle multiple priorities in a fast-paced environment.
Company Info: The Clorox Company, a global leader in consumer products, is committed to making everyday life cleaner and safer with trusted brands used in millions of households. Headquartered in Oakland, California, Clorox employs thousands worldwide and emphasizes innovation, sustainability, and employee well-being. In Arkansas, we're expanding our footprint to serve growing regional demands.
Benefits: Competitive salary, comprehensive health, dental, and vision insurance, 401(k) with company match, paid time off, parental leave, and wellness programs. Enjoy flexible work options, professional development stipends, and product discounts on Clorox brands.
Growth Opportunities: Advance your career through Clorox's robust leadership development programs, mentorship, and internal mobility. High performers often progress to senior marketing roles, national strategy positions, or divisional leadership, with opportunities to impact global campaigns.
Key Skills
Shopper MarketingRetail PartnershipsData AnalysisTrade PromotionsStrategic Planning
