Job Overview Clever Digital Marketing, a dynamic leader in digital advertising based in Illinois, is seeking a seasoned Senior SEM Manager to spearhead our search engine marketing efforts. In this pivotal full-time role, you will oversee comprehensive paid search strategies across Google Ads, Bing Ads, and other platforms, driving high-impact results for our diverse client portfolio. With a focus on performance optimization and revenue growth, you'll collaborate with cross-functional teams to deliver measurable success in a fast-paced, innovative environment. Key Responsibilities Lead the end-to-end management of SEM campaigns, including keyword research, bid management, ad copy creation, and A/B testing to maximize ROI. Analyze campaign performance using tools like Google Analytics and Adobe Analytics, providing actionable insights and recommendations to stakeholders. Develop and execute SEM strategies aligned with client goals, including budget allocation, forecasting, and competitive analysis. Mentor junior team members, conduct training sessions, and foster a culture of continuous improvement. Stay ahead of industry trends, algorithm updates, and best practices to ensure cutting-edge campaign performance. Collaborate with SEO, social media, and content teams to create integrated digital marketing plans. Prepare detailed reports on KPIs such as CPC, CTR, conversion rates, and ROAS, presenting findings to clients and internal leadership. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5-7 years of hands-on experience in SEM/PPC management, with proven success in enterprise-level campaigns. Google Ads certification (or equivalent) and deep knowledge of PPC platforms required. Strong analytical mindset with experience in data visualization tools like Google Data Studio or Tableau. Skills Expertise in SEM tools including Google Ads Editor, Microsoft Advertising, SEMrush, and Ahrefs. Proficiency in Excel for advanced data analysis, scripting, and automation. Excellent communication skills for client presentations and team collaboration. Creative problem-solving abilities to tackle complex bidding scenarios and landing page optimizations. Familiarity with attribution models, audience targeting, and remarketing strategies. Agile and adaptable in a high-growth agency setting. Company Info Clever Digital Marketing is an award-winning agency specializing in performance-driven digital solutions for brands across e-commerce, SaaS, and B2B sectors. Headquartered in Illinois, we pride ourselves on a collaborative culture that values innovation, work-life balance, and professional development. Our team of 50+ experts delivers tailored strategies that consistently exceed client expectations. Benefits Competitive salary package with performance bonuses. Comprehensive health, dental, and vision insurance. Generous PTO policy including 20+ vacation days, paid holidays, and flexible remote work options. Professional development stipend for certifications and conferences. Modern office in Illinois with hybrid work model, gym membership reimbursement, and team-building events. Growth Opportunities Advance your career with clear paths to Director-level roles, leadership training programs, and exposure to high-profile clients. We invest in your success through mentorship, skill-building workshops, and access to industry-leading tools. Join us to shape the future of digital marketing and achieve your professional ambitions in a supportive, high-energy environment.