We are seeking a dynamic Product Marketing Manager to join our Hardware team at PAR Technology. In this role, you will be responsible for crafting compelling product narratives and driving go-to-market strategies for our innovative hardware solutions. You will work closely with product management, engineering, and sales teams to ensure our offerings meet market needs and exceed customer expectations across the hospitality and retail industries. Key responsibilities include developing comprehensive marketing plans, conducting competitive analysis, and creating impactful sales enablement materials. You will lead product launches, manage cross-functional initiatives, and leverage customer insights to refine positioning and messaging. Additionally, you will collaborate with demand generation teams to support campaign development and measure marketing performance through data-driven approaches. The ideal candidate possesses a bachelor's degree in marketing, business, or a related field, along with five or more years of product marketing experience in the technology sector. Strong analytical skills and a proven track record in B2B marketing are essential. Experience with hardware products, particularly in restaurant or retail technology environments, is highly desirable. Required skills include excellent written and verbal communication, project management proficiency, and the ability to translate complex technical concepts into clear value propositions. Candidates should demonstrate expertise in market research, competitive positioning, and sales collaboration. Familiarity with CRM platforms, marketing automation tools, and data analytics is expected. PAR Technology is a global leader in providing integrated technology solutions that enhance operational efficiency for restaurants and retailers worldwide. With decades of industry experience, we are committed to innovation, customer success, and delivering cutting-edge hardware and software platforms. Our collaborative culture empowers employees to make meaningful contributions while advancing their careers. We offer a comprehensive benefits package that includes competitive compensation, health and wellness programs, retirement savings plans, and generous paid time off. Employees enjoy professional development opportunities, flexible work arrangements, and access to ongoing training initiatives. Career growth is supported through mentorship programs, leadership development tracks, and internal mobility options designed to help you achieve long-term success within the organization.