SS&C Technologies is seeking a Marketing Operations Specialist or Senior Specialist to support and enhance the company's marketing initiatives through operational excellence and strategic execution. The role involves managing marketing technology platforms, streamlining campaign workflows, and ensuring data-driven decision making across all marketing activities. This position plays a critical role in aligning marketing operations with overall business objectives while maintaining high standards of efficiency and performance measurement. Key responsibilities include overseeing marketing automation systems, coordinating campaign execution across multiple channels, and analyzing performance metrics to optimize marketing spend and ROI. The specialist will work closely with cross-functional teams including sales, product, and analytics to ensure seamless campaign delivery and accurate lead tracking. Additional duties involve maintaining marketing databases, implementing new tools and technologies, and developing standardized processes that improve team productivity and campaign effectiveness. Candidates must possess a bachelor's degree in marketing, business, or a related field along with proven experience in marketing operations or campaign management. Strong proficiency in marketing automation platforms such as Marketo, HubSpot, or Pardot is required, as well as advanced skills in CRM systems and analytics tools. Excellent project management abilities, attention to detail, and strong communication skills are essential for success in this role. Proficiency in data analysis, reporting dashboards, and marketing attribution models is highly valued. The ideal candidate demonstrates expertise in process improvement methodologies and has experience implementing scalable marketing operations frameworks. Knowledge of compliance requirements in financial services marketing is advantageous. SS&C Technologies is a leading provider of financial services and healthcare software solutions, serving thousands of clients globally with innovative technology platforms. The company offers a collaborative work environment where employees can contribute to meaningful projects that impact the financial industry. Benefits include competitive compensation packages, comprehensive health coverage, retirement savings plans, and professional development opportunities. Employees have access to flexible work arrangements and ongoing training programs designed to support career advancement. Growth opportunities at SS&C include clear pathways for advancement into senior marketing roles, leadership positions, or specialized areas such as demand generation and marketing analytics. The company invests in employee development through mentorship programs, certification support, and exposure to cutting-edge marketing technologies. Team members can expand their expertise while contributing to a dynamic organization that values innovation and operational excellence.