Job Overview FocusKPI Inc., a leader in performance marketing and KPI-driven solutions, is seeking a skilled Marketing Operations Analyst to join our dynamic team in Grand Island, Nebraska. In this full-time role, you will play a pivotal part in enhancing our marketing infrastructure by managing data systems, automating workflows, and providing actionable insights that fuel business growth. If you have a passion for blending technology with marketing strategy, this position offers an exciting opportunity to make a tangible impact on our clients' success. Key Responsibilities As a Marketing Operations Analyst, you will collaborate closely with marketing, sales, and IT teams to optimize campaign performance and operational efficiency. Your day-to-day tasks will include analyzing large datasets from various marketing channels to identify trends, opportunities, and areas for improvement; developing and maintaining dashboards using tools like Tableau or Google Data Studio for real-time reporting; automating repetitive processes through marketing automation platforms such as Marketo or HubSpot; conducting A/B testing on campaigns to maximize engagement and conversion rates; integrating CRM systems like Salesforce with marketing tools to ensure seamless data flow; generating comprehensive reports on key metrics including ROI, CAC, and LTV; supporting lead scoring models and nurturing programs; troubleshooting technical issues in marketing tech stacks; and contributing to the continuous improvement of operational processes to scale marketing efforts efficiently. Required Qualifications To succeed in this role, you need a bachelor's degree in Marketing, Business Analytics, Statistics, or a related field, coupled with at least 2-3 years of experience in marketing operations, analytics, or a similar position. Proficiency in SQL for querying databases, Excel for advanced data manipulation, and experience with marketing automation and CRM platforms are essential. Strong analytical mindset with the ability to translate complex data into strategic recommendations is required, along with a proven track record of improving marketing efficiency through technology. Skills The ideal candidate excels in data visualization tools like Tableau, Power BI, or Google Analytics; has hands-on knowledge of marketing technologies including Pardot, Eloqua, or similar; demonstrates excellent problem-solving abilities and attention to detail; possesses strong communication skills to present findings to non-technical stakeholders; and is comfortable working in a fast-paced environment with a focus on continuous learning and adaptation to new tools and trends. Company Info FocusKPI Inc. is an innovative company specializing in KPI consulting and performance optimization, helping businesses across industries achieve measurable results. Headquartered in a vibrant community in Grand Island, NE, we foster a collaborative culture that values creativity, data-driven decision-making, and professional development. Our team is dedicated to delivering cutting-edge solutions that drive client success. Benefits We offer a competitive compensation package including comprehensive health, dental, and vision insurance; 401(k) matching; paid time off; professional development stipends; and flexible work arrangements to support work-life balance. Growth Opportunities At FocusKPI, we invest in your career with mentorship programs, access to industry certifications, cross-functional project exposure, and clear paths for advancement to senior analyst or management roles. Join us to grow alongside a forward-thinking team committed to your professional success.