Job Overview: Homebase, a leading provider of workforce management software for small and medium-sized businesses, is seeking a dynamic Head of Growth Marketing to spearhead our growth initiatives. Reporting directly to the Chief Marketing Officer, this role is pivotal in developing and executing scalable marketing strategies that accelerate user acquisition, engagement, and revenue growth across our innovative platform that simplifies scheduling, time tracking, and team communication. Key Responsibilities: Lead the end-to-end growth marketing function, owning the strategy, execution, and optimization of campaigns across paid, organic, and partnership channels. Drive customer acquisition through performance marketing on platforms like Google Ads, Meta, and LinkedIn, while scaling viral loops and referral programs to boost retention and lifetime value. Collaborate cross-functionally with product, sales, and engineering teams to identify growth opportunities, conduct A/B testing, and leverage data analytics to inform decisions. Oversee a team of growth marketers, analysts, and specialists, fostering a culture of experimentation and results-oriented innovation. Monitor key metrics such as CAC, LTV, conversion rates, and churn, continuously refining strategies to exceed growth targets. Stay ahead of industry trends in martech, AI-driven personalization, and emerging channels to maintain a competitive edge. Required Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 8+ years of experience in growth marketing, with at least 3 years in a leadership role at a high-growth SaaS or tech company. Proven track record of scaling user bases from millions in revenue, with hands-on experience in performance marketing and funnel optimization. Skills: Mastery of analytics tools like Google Analytics, Mixpanel, Amplitude, and SQL for deep data insights. Expertise in digital advertising platforms, CRM systems (e.g., HubSpot, Marketo), and automation tools. Strong leadership and communication skills to inspire teams and stakeholders. Proficiency in experimentation frameworks, growth hacking techniques, and product-led growth strategies. Excellent problem-solving abilities with a bias for action in fast-paced environments. Company Info: Homebase empowers over 100,000 businesses to manage their teams effortlessly, saving time and reducing operational costs. Backed by top-tier investors, we're on a mission to make work-life balance achievable for hourly workers and managers alike, with a vibrant, remote-first culture that values innovation and inclusivity. Benefits: Competitive salary and equity package, comprehensive health, dental, and vision insurance, 401(k) matching, unlimited PTO, home office stipend, and professional development budget. Enjoy team retreats, wellness programs, and flexible work arrangements to support your best work. Growth Opportunities: As Head of Growth Marketing, you'll have direct impact on Homebase's trajectory, with clear paths to VP-level roles and involvement in strategic initiatives. Join a collaborative environment where top performers are mentored by industry leaders and given autonomy to innovate.