The AVP, Lead Agile Marketing Product Owner at Synchrony is a senior leadership position that plays a critical role in shaping marketing strategies through Agile frameworks. This role oversees product development for marketing initiatives, ensuring alignment with organizational goals and market demands. The position requires strong leadership skills to guide cross-functional teams while maintaining focus on delivering high-value marketing solutions that enhance customer engagement. Key responsibilities include managing and prioritizing the marketing product backlog, facilitating Agile ceremonies such as sprint planning and retrospectives, and collaborating with stakeholders to define product vision and roadmap. The role also involves analyzing market trends and customer feedback to identify opportunities for improvement, tracking key performance metrics, and ensuring timely delivery of marketing projects within scope and budget. Additionally, this position works closely with technology and analytics teams to integrate data-driven insights into marketing campaigns. Required qualifications include a bachelor's degree in marketing, business, or a related field, with a minimum of seven years of experience in marketing product management or Agile environments. Candidates must demonstrate proven expertise in Agile methodologies, including Scrum or Kanban frameworks, and possess strong project management skills. Experience in the financial services industry is highly preferred, along with a track record of successfully leading cross-functional teams. Essential skills include excellent communication and stakeholder management abilities, proficiency in Agile project management tools such as Jira or Confluence, and strong analytical thinking to interpret data and drive decision-making. Leadership qualities, adaptability, and the ability to manage competing priorities in a fast-paced environment are also critical. Familiarity with digital marketing platforms and customer relationship management systems is advantageous. Synchrony is a leading consumer financial services company committed to delivering innovative financial solutions to millions of customers across the United States. The company fosters a culture of collaboration, continuous learning, and professional development. Employees benefit from competitive compensation packages, comprehensive health and wellness programs, retirement savings plans, and flexible work arrangements. Growth opportunities include leadership development programs, mentorship initiatives, and pathways for advancement within the marketing and product management functions.