Job Overview Nex-Tech, a leading telecommunications provider serving Kansas communities, is seeking an experienced Senior Marketing Specialist to join their team in Smith Center. This role is responsible for developing and executing comprehensive marketing strategies that enhance brand visibility, increase customer acquisition, and support the company's growth objectives across its service territory. Key Responsibilities Develop and implement integrated marketing campaigns across digital platforms, social media, email marketing, and traditional advertising channels to promote Nex-Tech's telecommunications services. Manage brand initiatives and ensure consistent messaging across all customer touchpoints and marketing materials. Conduct market research and analyze competitor activities to identify opportunities and inform strategic marketing decisions. Coordinate with cross-functional teams including sales, customer service, and technical departments to align marketing efforts with business goals. Oversee content creation including website updates, promotional materials, press releases, and advertising copy. Track and report on key performance metrics, campaign effectiveness, and return on investment to optimize marketing spend and strategy. Build and maintain relationships with local media outlets, community organizations, and business partners to enhance brand presence throughout the region. Required Qualifications Bachelor's degree in Marketing, Communications, Business Administration, or a related field is required. A minimum of five years of progressive experience in marketing roles with demonstrated success in campaign development and execution. Proven track record of managing multi-channel marketing initiatives with measurable results. Strong understanding of digital marketing tools, analytics platforms, and customer relationship management systems. Skills Excellent written and verbal communication abilities with strong copywriting and editing skills. Proficiency in marketing automation platforms, social media management tools, and data analytics software. Creative problem-solving abilities with strong project management and organizational skills. Ability to work independently while collaborating effectively with team members across departments. Knowledge of the telecommunications industry and rural market dynamics is highly preferred. Company Info Nex-Tech is a trusted telecommunications company providing high-speed internet, television, and phone services to communities throughout Kansas. With a commitment to exceptional customer service and innovative technology solutions, Nex-Tech plays a vital role in connecting rural and suburban areas with reliable communication services. Benefits Nex-Tech offers competitive compensation packages including health insurance, retirement savings plans, paid time off, and professional development opportunities. Employees enjoy a supportive work environment with opportunities to make meaningful contributions to their local communities. Growth Opportunities This position provides excellent potential for career advancement within the marketing department and across the organization. Senior Marketing Specialists can progress to Marketing Manager roles, Director-level positions, or specialize in digital strategy, brand management, or market research leadership.