Job Overview: The Home Depot, America's leading home improvement retailer, is seeking a dynamic Senior Specialist, Influencer Marketing to join our innovative marketing team. In this pivotal role, you will spearhead the development and execution of influencer marketing strategies that amplify our brand presence, engage diverse audiences, and drive measurable business growth across online and in-store channels. Reporting to the Influencer Marketing Manager, you will collaborate with cross-functional teams to identify, negotiate, and manage high-impact influencer partnerships that align with The Home Depot's commitment to empowering DIYers, professionals, and homeowners. Key Responsibilities: Develop and implement comprehensive influencer marketing campaigns, from ideation to measurement, ensuring alignment with broader marketing objectives and brand guidelines. Scout, vet, and build relationships with influencers in niches like home improvement, DIY, design, and lifestyle, negotiating contracts and managing talent from micro to macro levels. Oversee campaign execution, including content creation, approvals, gifting logistics, and performance tracking using tools like Google Analytics, social listening platforms, and ROI metrics. Analyze campaign data to optimize future strategies, providing actionable insights and reports to leadership. Collaborate with creative, PR, social media, and e-commerce teams to integrate influencer content seamlessly into omnichannel efforts. Stay ahead of industry trends, platform algorithms, and compliance standards such as FTC disclosure rules to mitigate risks and maximize reach. Required Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum 5-7 years of experience in influencer marketing, partnerships, or talent management, preferably in retail, CPG, or e-commerce. Proven track record of managing budgets exceeding $500K and delivering campaigns with clear ROI. Strong understanding of social media platforms (Instagram, TikTok, YouTube, Pinterest) and influencer ecosystems. Skills: Exceptional communication and negotiation skills with the ability to build authentic influencer relationships. Proficiency in analytics tools (e.g., Traackr, Aspire, Google Analytics) and content management systems. Creative storytelling and content strategy expertise tailored to visual, home-centric brands. Project management prowess with tools like Asana or Trello to handle multiple campaigns simultaneously. Data-driven mindset with strong Excel and visualization skills. Adaptability in a fast-paced environment and passion for home improvement trends. Company Info: The Home Depot is the world's largest home improvement retailer, operating over 2,300 stores across North America and a robust online platform. We pride ourselves on a culture of innovation, customer obsession, and associate empowerment, with a mission to help customers complete their projects with confidence. Benefits: Competitive salary and performance-based incentives. Comprehensive health, dental, and vision insurance. 401(k) with company match, paid time off, and associate discount perks. Professional development programs, including tuition reimbursement and leadership training. Growth Opportunities: Advance your career within a global marketing organization, with paths to roles like Influencer Marketing Manager or Director of Partnerships. Access mentorship, cross-training, and exposure to cutting-edge digital strategies in a supportive, inclusive environment.