Job Overview nTech Workforce, a leading provider of innovative workforce solutions, is seeking a talented Product Marketing Manager for a contract position based in Illinois. This role is pivotal in shaping the marketing strategy for our product portfolio, driving demand generation, and collaborating cross-functionally to deliver compelling market narratives that resonate with target audiences. As a key player in our marketing team, you will leverage data-driven insights to position products effectively, accelerate sales cycles, and contribute to revenue growth in a dynamic, fast-paced environment. Key Responsibilities Develop and execute comprehensive go-to-market strategies for new and existing products, including messaging, positioning, and launch plans. Create high-impact marketing collateral such as whitepapers, case studies, datasheets, and website content to support sales enablement. Conduct market research and competitive analysis to identify opportunities, refine product positioning, and inform pricing strategies. Collaborate with product management, sales, and customer success teams to align marketing efforts with business objectives and customer needs. Lead demand generation campaigns across digital channels, email, webinars, and events to generate qualified leads and nurture prospects through the funnel. Analyze campaign performance using tools like Google Analytics, HubSpot, or Marketo, optimizing for ROI and key metrics such as MQLs, SQLs, and conversion rates. Present insights and recommendations to leadership, influencing product roadmaps and strategic decisions. Stay ahead of industry trends in workforce technology to ensure marketing remains innovative and relevant. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred. Minimum 5+ years of experience in product marketing, preferably in SaaS, tech, or workforce solutions. Proven track record of successful product launches and campaign management with measurable impact on revenue or leads. Skills Exceptional written and verbal communication skills with a knack for storytelling and persuasive messaging. Strong analytical abilities, proficiency in marketing automation platforms (e.g., Marketo, Pardot), CRM systems (e.g., Salesforce), and data visualization tools (e.g., Tableau). Creative thinker with experience in content creation, SEO/SEM, and A/B testing. Excellent project management skills, ability to manage multiple priorities in a deadline-driven environment. Deep understanding of B2B marketing funnels, buyer personas, and customer journey mapping. Proficiency in Microsoft Office Suite, Google Workspace, and collaboration tools like Slack or Asana. Company Info nTech Workforce is at the forefront of transforming workforce management through cutting-edge technology and expert services. We empower businesses with scalable solutions for talent acquisition, training, and optimization, serving clients across industries nationwide from our Illinois headquarters. Our culture emphasizes innovation, collaboration, and employee development in a supportive, inclusive environment. Benefits This contract role offers competitive hourly rates, flexible scheduling, and potential for extension or conversion to full-time. Enjoy professional development opportunities, access to industry events, and a collaborative team atmosphere. Additional perks include health stipends (if eligible), remote work options, and performance bonuses. Growth Opportunities Excel in this role to gain exposure to senior leadership, expand your portfolio in high-growth tech marketing, and position yourself for long-term opportunities within nTech Workforce or our extensive partner network. We invest in your success through mentorship, training, and challenging projects that build expertise in emerging marketing technologies.