Job Overview Sammons Financial Group, a leading financial services company based in Iowa, is seeking a talented Sr Marketing Automation Specialist to join our innovative marketing team. In this pivotal role, you will leverage cutting-edge marketing automation platforms to design, execute, and optimize multi-channel campaigns that enhance customer acquisition, retention, and revenue growth. As a senior-level expert, you will collaborate with cross-functional teams to align marketing efforts with business objectives, ensuring seamless integration of technology and strategy in a fast-paced, client-focused environment. Key Responsibilities Develop and manage marketing automation workflows, including email nurturing sequences, lead scoring models, and personalized customer journeys using platforms like Marketo, Pardot, or HubSpot. Analyze campaign performance metrics, A/B test strategies, and provide actionable insights to refine targeting and improve ROI. Integrate automation tools with CRM systems such as Salesforce, ensuring data accuracy and compliance with financial regulations. Collaborate with content creators, designers, and sales teams to launch integrated campaigns across email, social media, web, and SMS channels. Lead the optimization of automation processes, troubleshoot technical issues, and stay ahead of industry trends to recommend innovative solutions. Mentor junior team members and contribute to the strategic planning of marketing technology roadmaps. Required Qualifications Bachelor's degree in Marketing, Business, Communications, or a related field. Minimum of 5-7 years of experience in marketing automation, with proven expertise in at least one major platform. Strong understanding of financial services marketing, data privacy laws like GDPR and CCPA, and digital analytics tools such as Google Analytics or Adobe Analytics. Experience in A/B testing, segmentation, and funnel optimization is essential. Skills Technical proficiency in marketing automation software, CRM integration, HTML/CSS for email templating, and SQL for data querying. Exceptional analytical skills with the ability to interpret complex datasets and translate them into business strategies. Strong project management abilities, including Agile methodologies, with excellent communication and stakeholder management. Creative problem-solving mindset, attention to detail, and adaptability to evolving technologies. Proficiency in Microsoft Office Suite and marketing intelligence tools. Company Info Sammons Financial Group is a trusted provider of retirement products, annuities, life insurance, and investment solutions, serving millions of customers nationwide. Headquartered in West Des Moines, Iowa, we foster a collaborative culture rooted in integrity, innovation, and employee empowerment. Our commitment to community involvement and sustainable growth makes us a standout employer in the financial sector. Benefits We offer competitive compensation, comprehensive health, dental, and vision insurance, 401(k) matching, generous paid time off, and flexible work arrangements. Enjoy professional development stipends, wellness programs, and employee assistance resources to support your work-life balance. Growth Opportunities Advance your career through leadership development programs, cross-departmental projects, and access to industry certifications like Marketo Certified Expert. Join a team that values internal promotions and provides clear paths to roles such as Marketing Automation Manager or Director of Digital Marketing.