Repligen Corporation is seeking a highly skilled Senior Digital Marketing Specialist to join our team in Kansas. This full-time role will be responsible for developing and implementing strategic digital marketing initiatives that elevate brand presence, generate qualified leads, and support overall business objectives in the life sciences sector. The ideal candidate will bring deep expertise in digital channels and data-driven decision-making to maximize marketing ROI. Key responsibilities include planning and executing multi-channel digital campaigns across SEO, SEM, email marketing, content marketing, and social media platforms. You will manage paid advertising budgets, optimize conversion rates, analyze campaign performance using advanced analytics tools, and collaborate closely with cross-functional teams including sales, product management, and creative services. Additional duties involve overseeing website content and user experience improvements, developing buyer personas, conducting competitive analysis, and ensuring all marketing activities align with brand guidelines and compliance standards. Required qualifications include a bachelor's degree in marketing, communications, or a related field along with a minimum of five years of progressive experience in digital marketing, preferably within the biotechnology or life sciences industry. Candidates must demonstrate proven success in managing integrated campaigns that deliver measurable results and possess strong project management abilities. Essential skills include advanced proficiency in Google Analytics, Google Ads, SEO tools, marketing automation platforms such as HubSpot or Marketo, and CRM systems. Strong analytical capabilities, excellent written and verbal communication skills, and the ability to translate complex technical information into compelling marketing messages are critical. Familiarity with A/B testing methodologies, marketing attribution models, and emerging digital trends is highly valued. Repligen Corporation is a leading global provider of bioprocessing technologies and solutions that enable the development and manufacturing of biologic medicines. With a commitment to innovation and customer success, we support the advancement of therapies that improve patient outcomes worldwide. Employees enjoy a collaborative and inclusive work environment that encourages professional development and recognizes individual contributions. Benefits include competitive compensation, comprehensive health and wellness coverage, retirement savings plans with company match, paid time off, and opportunities for continuous learning through training programs and industry conferences. Career growth opportunities are abundant, with clear pathways for advancement into marketing leadership roles, specialized digital strategy positions, or broader commercial functions within the organization. Repligen fosters a culture of excellence and supports employees in achieving both personal and professional goals.