Job Overview: Repligen Corporation is seeking an experienced Senior Marketing Data & Analytics Specialist to join our dynamic marketing team. In this pivotal role, you will harness the power of data to inform strategic marketing decisions, measure campaign effectiveness, and identify growth opportunities within the life sciences sector. This position offers the chance to work with cutting-edge analytics tools while collaborating with cross-functional teams to elevate our brand presence and drive measurable business outcomes. Key Responsibilities: Lead the development and execution of comprehensive marketing analytics strategies that align with organizational objectives and market trends. Design and implement advanced tracking systems to monitor campaign performance across multiple channels including digital, email, and content marketing initiatives. Analyze large datasets to uncover customer insights, segment behaviors, and purchasing patterns that inform targeted marketing approaches. Create detailed reports and dashboards that communicate key performance indicators to stakeholders at all organizational levels. Collaborate with marketing, sales, and product teams to establish data-driven decision frameworks that improve ROI and optimize resource allocation. Develop predictive models to forecast campaign outcomes and identify emerging market opportunities before competitors. Manage relationships with external analytics vendors and technology partners to ensure access to the latest tools and methodologies. Mentor junior team members on best practices in marketing analytics and data visualization techniques. Required Qualifications: Bachelor's degree in Marketing, Data Analytics, Statistics, Business Administration, or a related field with a minimum of five years of progressive experience in marketing analytics or data-driven marketing roles. Demonstrated expertise in marketing attribution modeling, customer journey analysis, and performance marketing measurement. Strong proficiency in analytics platforms including Google Analytics, Adobe Analytics, and marketing automation tools. Experience working with CRM systems such as Salesforce and marketing technology stacks. Skills: Advanced knowledge of SQL, Python, or R for data analysis and manipulation. Exceptional ability to translate complex data findings into clear, actionable recommendations for non-technical stakeholders. Outstanding communication and presentation skills with experience delivering insights to executive leadership. Proven track record of using data to drive marketing strategy and measurable business growth. Company Info: Repligen Corporation is a leading life sciences company that develops and commercializes high-value consumable products used in the manufacture of biologic drugs. We are committed to innovation, quality, and delivering exceptional value to our customers in the biopharmaceutical industry. Benefits: Repligen offers a comprehensive benefits package including competitive salary, health insurance, retirement savings plans, professional development opportunities, and a supportive work environment focused on work-life balance. Growth Opportunities: This role provides significant opportunities for career advancement within the marketing analytics field, with potential progression to marketing leadership positions and expanded strategic responsibilities as the organization continues to grow.