Job Overview Steak n Shake is seeking an experienced Vice President of Retail Marketing to lead all marketing strategies and initiatives across retail locations in Illinois. This senior executive position will drive brand positioning, customer acquisition, and revenue growth through comprehensive marketing programs. The VP will work closely with executive leadership to develop and execute marketing strategies that enhance brand visibility and drive customer loyalty. Key Responsibilities Lead the development and implementation of retail marketing strategies aligned with company objectives and brand standards. Oversee all marketing campaigns across digital, traditional, and in-store channels to maximize reach and engagement. Manage marketing budgets and allocate resources effectively to achieve optimal return on investment. Collaborate with operations teams to ensure marketing initiatives align with store-level execution and customer experience goals. Analyze market trends, competitor activities, and customer insights to inform strategic decisions. Build and maintain relationships with external agencies, vendors, and media partners. Lead, mentor, and develop the marketing team to achieve departmental and organizational goals. Monitor and report on key performance metrics and campaign effectiveness to senior leadership. Required Qualifications Bachelor's degree in Marketing, Business Administration, or related field required; Master's degree preferred. Minimum of 10 years of progressive marketing experience with at least 5 years in a senior leadership role. Proven track record in retail marketing and multi-location brand management. Strong understanding of consumer behavior, market research methodologies, and digital marketing trends. Experience managing large marketing budgets and demonstrating measurable ROI. Skills Exceptional leadership and team management abilities with experience building high-performing teams. Advanced analytical skills with proficiency in marketing analytics tools and data-driven decision making. Outstanding communication and presentation skills with the ability to influence at all organizational levels. Strategic thinking and problem-solving capabilities with a results-oriented mindset. Strong project management skills with the ability to manage multiple priorities simultaneously. Company Info Steak n Shake is a beloved American restaurant chain known for its signature steakburgers, hand-dipped milkshakes, and exceptional customer service. With a rich heritage spanning decades, the company continues to innovate while maintaining its commitment to quality and value. The organization operates multiple locations throughout Illinois and is dedicated to creating memorable dining experiences for customers. Benefits Competitive executive compensation package including base salary and performance bonuses. Comprehensive health, dental, and vision insurance coverage. Retirement savings plan with company matching contributions. Paid time off and flexible work arrangements. Professional development opportunities and leadership training programs. Employee dining discounts and meal allowances. Growth Opportunities This position offers significant opportunities for professional advancement within the organization. The VP will have direct influence on company strategy and brand direction. Potential career paths include Chief Marketing Officer positions or expanded regional responsibilities. The role provides exposure to all aspects of retail operations and senior executive decision-making processes.