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Communications & Marketing Specialist

Farmers Alliance CompaniesMcPherson, KS
yesterday
Full-timeOffice

Company

Farmers Alliance Companies

Location

McPherson, KS

Type

Full-time

Work Schedule

full time

Work Location

office

Job Description

Farmers Alliance Companies seeks a Communications & Marketing Specialist in McPherson, KS, to lead marketing initiatives, manage communications, and enhance brand visibility across multiple channels.

Full Description

Farmers Alliance Companies is seeking a dynamic Communications & Marketing Specialist to join our team in McPherson, Kansas. In this role, you will be responsible for developing and executing marketing strategies that effectively communicate our company's mission, values, and services to our target audiences. The position involves creating compelling content, managing digital and traditional marketing campaigns, and ensuring consistent brand messaging across all platforms. Key responsibilities include planning and implementing marketing campaigns, writing and editing press releases, newsletters, and promotional materials, maintaining and updating the company website and social media channels, coordinating with internal departments to gather information and support communication needs, and analyzing marketing performance metrics to optimize future strategies. The specialist will also assist with event planning, media relations, and community outreach initiatives that strengthen the company's presence in the agricultural sector. Candidates must possess a bachelor's degree in marketing, communications, journalism, or a related field, along with at least three years of professional experience in marketing or communications. Strong written and verbal communication skills are essential, as is proficiency in digital marketing tools, social media platforms, and content management systems. Experience with graphic design software such as Adobe Creative Suite and familiarity with SEO best practices are highly desirable. Additional required skills include project management abilities, attention to detail, and the capacity to work independently while meeting deadlines. The ideal candidate will demonstrate creativity, strategic thinking, and a collaborative approach to working with cross-functional teams. Knowledge of the insurance or agricultural industry is a plus but not required. Farmers Alliance Companies is a trusted provider of insurance and financial services dedicated to serving rural communities across the Midwest. We pride ourselves on our customer-focused approach and long-standing commitment to agricultural families and businesses. As part of our team, you will enjoy a supportive work environment that values innovation, integrity, and professional development. We offer a competitive compensation package that includes health, dental, and vision insurance, a 401(k) retirement plan with company match, paid time off, and flexible scheduling options. Employees also benefit from ongoing training programs, opportunities to attend industry conferences, and clear pathways for career advancement within the organization. Join us and contribute to meaningful work that makes a difference in the lives of our policyholders and communities.

Key Skills

Content CreationDigital MarketingSocial Media ManagementBrand CommunicationsSEO Optimization