Job Overview Genetec, a global leader in unified physical security platforms, is seeking a talented Account-Based Marketing (ABM) professional to join our dynamic marketing team in the United States. In this pivotal role, you will develop and execute personalized marketing strategies tailored to high-value accounts, aligning closely with sales to drive pipeline generation, accelerate deal cycles, and boost revenue growth. As part of our innovative company revolutionizing security solutions for smart cities, enterprises, and organizations worldwide, you will leverage data-driven insights to create impactful campaigns that position Genetec as the partner of choice. Key Responsibilities You will collaborate with sales and customer success teams to identify target accounts and craft bespoke ABM programs, including personalized content, events, and digital campaigns. Analyze account data and buyer personas to segment and prioritize opportunities, then deploy multi-channel tactics such as email nurtures, LinkedIn orchestration, webinars, and custom landing pages. Track program performance using marketing analytics tools, optimize ROI through A/B testing, and report on key metrics like engagement rates, pipeline influence, and revenue attribution. Stay ahead of industry trends in ABM best practices, contribute to strategy development, and support cross-functional initiatives to ensure seamless account progression from awareness to close. Required Qualifications A bachelor's degree in Marketing, Business, Communications, or a related field is required, along with at least 3-5 years of hands-on experience in account-based marketing, preferably in B2B SaaS or technology sectors. Proven track record of executing successful ABM campaigns that deliver measurable business impact. Strong understanding of marketing automation platforms and CRM systems is essential. Skills The ideal candidate excels in strategic thinking, data analysis, and creative storytelling to engage executive audiences. Proficiency in tools like Marketo, Salesforce, Demandbase, or 6sense, along with skills in content creation, project management, and cross-team collaboration. Excellent communication, both written and verbal, with a results-oriented mindset and ability to thrive in a fast-paced environment. Company Info Genetec is a trusted innovator in security technology, delivering open-platform solutions that unify video management, access control, license plate recognition, and more. With a commitment to excellence and customer-centric innovation, we empower organizations to create safer, smarter environments. Headquartered in Montreal with a global presence, Genetec fosters a collaborative culture focused on growth and impact. Benefits We offer competitive compensation, comprehensive health and dental plans, 401(k) matching, generous PTO, and flexible work arrangements. Enjoy perks like professional development stipends, wellness programs, and team-building events in a supportive, inclusive workplace. Growth Opportunities Advance your career through mentorship, training in emerging technologies, and exposure to high-profile projects. High performers have opportunities for leadership roles in marketing strategy or global expansion initiatives, with a clear path to senior positions within Genetec's growing organization.